

- OpenAI regrets it’s name choice as it doesn’t want China’s DeepSeek to ‘steal’ their learning
- Instagram Reels can be 3 minutes long now
- US TikTok users saw Red(Note) but get a fresh countdown to doom
- Google rejects EU fact-checking commitments for Search and YouTube


- Don’t trust last-click attribution (says Meta but me, the Head of Social, too!)
- Great news: Size does not matter!! (At least if you are a brand…)


- Kellogg’s makes headlines with their “OG” campaign
- Timothée Chalamet’s guerrilla marketing campaign for ‘A Complete Unknown’ had everyone talking about Uber’s Lime Bikes…


- While many presented the link between social media and bad mental health as a fact, the data on this, as it turns out, is not that clear…