- Twitter plans to introduce new placement controls for advertisers to avoid tweets containing certain keywords, in a bid to reassure and lure back advertisers
- Meta rolls out new targeting options to run ads on Facebook and Instagram to your Instagram followers (alongside existing options to target your Facebook followers)
- Amazon launches Inspire, a new in-app shopping experience with a personalised feed filled with photos and videos from other customers, influencers, and brands
- The UK’s HFSS online ad ban has been moved back to October 2025 to allow regulators and advertisers time to draw up guidance and prepare
- Microsoft spells out all the health trends you need for your “new year, new you” advertising campaigns
- Young users are increasingly turning to TikTok for news content
- Amazon is building a computer vision algorithm (multimodal identification) to identify products without the need for scanning barcodes
- Girls Who Code has launched a gaming experience empowering girls to create personalised characters through coding, with infinite combinations possible including unique and underrepresented attributes more reflective of themselves and their communities
- The headlines from Black Friday from marketers and tech platforms across the world, proving Black Friday still plays an important role in the UK’s peak shopping season despite a decline in physical footfall