MG OMD FWD 18th August

  • Twitter shares the latest footie conversation and moments ahead of The World Cup
  • Instagram shares new insights whilst making changes to Home Feed recommendations to better align to a user’s interests, rather than highlighting the latest viral content from across the app
  • Is social commerce, particularly in-stream shopping, ever going to catch on in western nations?
  • What are consumers really thinking about the metaverse? Awareness is growing, but understanding is limited even amongst early adopters. Brands should focus on creating and augmenting customer experiences, rather than joining ‘the one metaverse’

MG OMD FWD 11th August

Hello and welcome to the latest edition of MG OMD FWD.

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