- Apple is due to significantly expand its own advertising business with more ads across iPhones and iPads
- Snapchat+ racks up over 1 million users in the first 2 months and introduces new features, emojis and backgrounds, and icons
- LinkedIn has announced new tools to make visual content more engaging in posts, including clickable links, templates with custom fonts and backgrounds, and carousels
- Meta improves targeting options for B2B decision makers with new audiences
- Twitter shares the latest footie conversation and moments ahead of The World Cup
- Instagram shares new insights whilst making changes to Home Feed recommendations to better align to a user’s interests, rather than highlighting the latest viral content from across the app
- Meta unveils its most advanced AI chatbot to date in the US, BelnderBot3, with the long-term aim of creating a factually accurate conversational virtual assistant
- Heinz combines creativity and technology with text-to-image machine learning to prove its TK is the world’s favourite
- Amazon One expansion brings its palm reading payment service to more stores in California
- Is social commerce, particularly in-stream shopping, ever going to catch on in western nations?
- What are consumers really thinking about the metaverse? Awareness is growing, but understanding is limited even amongst early adopters. Brands should focus on creating and augmenting customer experiences, rather than joining ‘the one metaverse’