By Tim Pritchard, Executive Director, Joint Head of Create
Hello and welcome to this week’s edition of MG OMD FWD
- Facebook has published more detail about their moderation policies efforts to stop online abuse
- World Emoji Day saw the release of all of the new emojis to be released in September
- Twitter is curtailing Fleets and also adds captions to audio Tweets
- TikTok now allows brands to sponsor trending pre-existing creator content
- Facebook is looking to heat up the creator economy and boost its audience with $1 billion dollars promised in creator payments, and has also added soundmojis as a new way to express yourself
- TikTok has become the first non-Facebook app to reach 3 billion downloads
- Netflix looks to expand into gaming or is it ‘choose your own adventure’ style viewing?
- Gen Z behaviours and attitudes as shaped by their media consumption
- This app turns your pile of Lego bricks into plans, showing you what you can build
- How some brands are viewing and leveraging NFTs
- Microsoft ‘threatens’ the return of Clippy
- Audio content arms race begins with the NFL signing for Twitter and Clubhouse forming a partnership with TED
- How emoji can drive empathy and inclusion
- Is social media, in fact, making us better humans?