OmniGOV

OmniGOV @ MG OMD

We are immensely proud to service the HM Government Media Buying Framework and recognise the importance of our role as the single cross HM Government agency partner, and our input in helping deliver HMG ambitions through communications.

HM Government communications should be best in class on a global stage. We believe we are in the best position to facilitate this by delivering a new world standard in media buying.

We have created OmniGOV, a bespoke offering for HMG within Manning Gottlieb OMD at our Omnicom Bankside offices. Comprising the OmniGOV team, powered by the Omni platform, a customised operating system housing all our tools, data & knowledge, with a focus on outcome delivery.

Useful contacts

Paul Knight

CEO, OmniGOV @ MG OMD

Working closely with HM Government to deliver a new world standard in Government communications, Paul leads a team of over 100 people servicing a portfolio up to 90 departments with a projected annual spend of £150 million. Paul is the driving force behind OmniGOV’s commitment to transparency, performance and partnership with the ultimate ambition of improving campaign outcomes.

Alex Pilcher

Head of Clients, OmniGOV @ MG OMD

Alex leads on account management, planning and co-ordination of services for the OmniGov client team and government planning accounts such as the FCA and HMRC. She has been at MG OMD for almost three and a half years but worked in media for 11. She has experience across a range of different sectors including; retail, technology and automotive working on a number of high profile clients including: Morrisons, Intuit and Mitsubishi.

Tom Cornell

Head of Investment, OmniGOV @ MG OMD

As Head of Investment, Tom challenges his team to deliver media buying beyond any historic benchmarks or standards. Navigating our clients through an ever evolving media landscape, the ambition is to deliver campaign effectiveness through innovative buying, continued campaign optimisation and greater collaboration with media partners.

Adam Skinner

Chief Operations Officer, OmniGOV @ MG OMD

Working closely with HM Government to deliver a new world standard in Government communications, Adam plays a key leadership role in a team of over 100 people servicing a portfolio up to 90 departments with a projected annual spend of £150 million. Adam’s role is to help deliver our commitment to transparency, performance and partnership. His focus is operational efficiency and delivering client outcomes.

Jon Smale

Head of Partnership Activation, OmniGOV @ MG OMD

As Head of Partnerships and Trading, Jon brings over 20 years' worth of media experience to the HM Government team, driving value and innovative creative solutions to each client. Jon leads a team of four people and helps deliver best-in-class media partnerships whilst driving HM Government’s shift towards outcome-based trading.

Emma Scoular

Head of Effectiveness, OmniGOV @ MG OMD

Working with HM Government to drive new standards in communications effectiveness, Emma leads a new team of 10 measurement and data visualisation specialists, whose aim is to demonstrate and uncover insights into how MG OMD and HM Government can collectively deliver on outcomes buying. This new area of focus will uncover rules, norms, and examples of how paid media drives campaign outcomes at a cross-department level, raising standards in effectiveness across all departments, and uncovering new insights into how public sector communications can most effectively drive behaviour change in society.

Katerina Daskalou

Head of International, OmniGOV @ MG OMD

Katerina sits within the International arm of the OmniGOV team where she leads on HMG campaigns targeting global audiences. She has over 14 years of experience in UK & international media and a passion for managing diverse and challenging clients with a global footprint. The majority of her and her team’s time is spent on delivering messaging around the GREAT campaign; a campaign focused on encouraging audiences to visit, study, invest and do business in Britain in order to deliver more jobs and growth to British taxpayers.

Matthew Taylor

Head of Digital, OmniGov @ MG OMD

Working closely with HM Government to deliver a new world standard in Government communications, Matthew leads the digital team of 50+ digital specialists. Matthew’s role is to deliver on our digital transparency, performance and partnership. His focus is to improve the digital understanding across departments and explore new digital opportunities that get the media working closer to client outcomes. With over 14 years’ digital experience, Matthew joined the agency in 2011 and has worked in various roles and departments within Manning Gottlieb OMD including the agencies Head of Digital Planning.

Useful links

Crown Commercial Service Media Buying

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