Snapchat, Manning Gottlieb OMD and Lucky Generals discuss the long-term effects and digital issues surrounding younger workers during the global pandemic.
In this special edition of Campaign’s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19.
Please visit the Campaign-Snapchat hub for more information about the Snapchat Generation.
Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised.
3:01 How has young people’s time on Snapchat and online changed since the start of the pandemic?
30:40 The likelihood of using more influencer marketing in campaigns
38:15 Trends that accelerated due to the pandemic but will have a lasting impact