Blog
The MG OMD blog covering all thoughts, news and views.
THE PLANNING ADVANTAGE HIDING IN BRITAIN’S COMMUNITIES
What Britain's summer of belonging means for H2 planning
How Knowing Your Community Unlocks Growth
Growth comes from knowing your community better than anyone else. That was the thinking behind our conversation. The discussion was a real insight into what it takes to build a community as a brand and business, and the importance of taking the time to do things properly and with depth. In this piece, our Media Creativity and Innovation Director Will Selwyn discusses his view on the power and importance of communities, and what this means for brands.
MG UNLOCKS: The Industry of Intelligent Growth
Missed MG UNLOCKS this year? Our CEO reflects on the day's conversations, the common challenges among marketers and why people actually matter more than ever.
5 Takeaways from Talking Inclusive Planning at Advertising Week Europe 2026
Discover Jordan Golding, Planning Business Director, DEI at MG OMD's five takeaways from his panel with MEFA at Advertising Week Europe 2026
A Different Kind of Flight Plan: Reflections on the WINGS Panel with British Airways
Our CEO Kat Bozicevich chaired a panel in honour of International Women’s Day, hosted by our client British Airways. This year’s theme, Give To Gain, focused on the power of reciprocity and support in building leadership and opportunity. The discussion explored the moments that shape careers, the role of sponsorship and succession, and how leaders can create environments where women, and future leaders more broadly, can thrive.
From Good to Gold: What it takes to win an IPA Effectiveness Award
With Q4 in full swing and 2026 being an IPA year, effectiveness has never been more front of mind. But what truly makes an IPA Effectiveness Award-winning case? We sat down with the experts to find out...
