The MG OMD blog covering all thoughts, news and views.
A live episode of The Places We'll Go with Anna Braithwaite, Chief Customer Officer at John Lewis & Partners Live from MG UNLOCKS: The Era of Intelligent Growth What does it really take to build an extraordinary career in today’s fast-changing world? In this episode, recorded live from MG UNLOCKS: THE ERA OF INTELLIGENT GROWTH, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing sit down with a senior leader from John Lewis to unpack real, unfiltered insights on career growth, leadership, AI, failure, and what actually drives long-term success.
With January drawing to a close, 2026 already has no shortage of change, opinions and possibilities. This industry that has always evolved, but the pace, complexity and volume of change we’re seeing now makes perspective more valuable than ever. We have access to the most information in history. The challenge lies in deciding what matters, and what to do about it.
With Q4 in full swing and 2026 being an IPA year, effectiveness has never been more front of mind. But what truly makes an IPA Effectiveness Award-winning case? We sat down with the experts to find out...
The Golden Half isn’t one sprint to 25 December. It’s a sequence of retail rhythms, each with its own audience and opportunity. Brands that only plan for Christmas risk missing out.
The retail landscape is moving fast. Shoppers are starting earlier, spreading their spend, and looking for more than just Christmas magic. Consumer attention is fragmented, confidence is mixed, and competitive noise is louder than ever. Brands that cling to the old playbook risk missing out on new audiences, new moments, and new growth.