Our People

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Happy people mean happy clients.

Our people are our biggest point of pride and we are committed to the engagement and development of all 500 of them. We strive to keep our agency culture distinct and our people happy, thriving and fulfilled.

Our learning, development and wellbeing programme, The Gym and Spa has been recognised across our industry and beyond and our employee retention is well above the industry average. Our Harry Potter-style house-system, Tribes, uniquely allows our employees to have meaningful relationships across the agency both socially and competitively. And the agency’s commitment to Diversity & Inclusion through [email protected] focuses on ensuring all employees feel a sense of representation and belonging.

People List

My job is to look after my clients, Age UK, Sport England and ELC and ensure they are happy with the work we produce. By being on the client team I oversee every element of their account; from planning and monitoring their media campaigns, to supporting them grown their business, to offering new services. Ultimately my role is to make sure we are producing work to the highest standard for our client so that it has a positive impact on their wider business.

Hannah Gardner

Business Director

My job is to look after my clients, Age UK, Sport England and ELC and ensure they are happy with the work we produce. By being on the client team I oversee every element of their account; from planning and monitoring their media campaigns, to supporting them grown their business, to offering new services. Ultimately my role is to make sure we are producing work to the highest standard for our client so that it has a positive impact on their wider business.
I’ve loved my time at MG OMD. Since I joined as an intern as part of my university course I knew this is where I wanted to start my career, I had to re-join after my studies. In my time as part of the OmniGOV team, I’ve been able to take part in essential industry initiatives such as the Mediatrust charity challenge and have gained loads of experience making the MediaWeek 30 under 30 Newcomers list. I’ve also met some of the most lovely and talented people in our industry which have made MG feel like home.

Karl Saade

Account Director

I’ve loved my time at MG OMD. Since I joined as an intern as part of my university course I knew this is where I wanted to start my career, I had to re-join after my studies. In my time as part of the OmniGOV team, I’ve been able to take part in essential industry initiatives such as the Mediatrust charity challenge and have gained loads of experience making the MediaWeek 30 under 30 Newcomers list. I’ve also met some of the most lovely and talented people in our industry which have made MG feel like home.
I joined MG 5 years ago on the ELC account initially to then transition onto the OmniGOV account for a new challenge. My time at MG has been brilliant the fact they are so open to mobility is key. One highlight has been getting involved at both an MG and OMG level in the Disability / Neurodiverity OPEN group has really been eye opening and supported my personal development (having to present, organise, network outside of the regular day to day/ industry and research about my own dyslexia).

Becky Stormer

Deputy Head of Clients

I joined MG 5 years ago on the ELC account initially to then transition onto the OmniGOV account for a new challenge. My time at MG has been brilliant the fact they are so open to mobility is key. One highlight has been getting involved at both an MG and OMG level in the Disability / Neurodiverity OPEN group has really been eye opening and supported my personal development (having to present, organise, network outside of the regular day to day/ industry and research about my own dyslexia).
I work with the Display teams across both the MG client portfolio, as well as the Government team, ensuring that the output of our work remains of the highest quality, and that all our commercial requirements are met.

Adrian Pike

Investment Director

I work with the Display teams across both the MG client portfolio, as well as the Government team, ensuring that the output of our work remains of the highest quality, and that all our commercial requirements are met.

Leadership team

Natalie Bell

Chief Executive Officer

Natalie is responsible for the strategic direction of MG OMD, its capabilities and what it delivers for its enviable client list which includes: HM Government, John Lewis & Partners, Waitrose & Partners, Pernod Ricard, British Airways, Virgin Media O2 and Specsavers. Natalie is a regular speaker at key industry events, and spearheads the agency’s diversity and inclusion programme – [email protected] More recently, Natalie has been named Co-Chair of Omniwomen UK, an Omnicom initiative dedicated to empowering women in the workplace. In her previous role she led the agency’s 160-strong digital offering, developing a breadth of new services including the highly-awarded search, mobile and social teams.

Paul Knight

CEO, OmniGOV @ MG OMD

Working alongside HMG to position UK Government communications as a leader on the global stage, Paul leads a team of c.150 people servicing a portfolio up to 85 departments with a combined annual spend of c.£250 million. Paul is the driving force behind OmniGOV’s commitment to partnership, practice and performance with the ultimate ambition of improving campaign outcomes. Paul has been with MG OMD for over 25 years and has worked in various roles including COO, Head of Retail and Deputy Head of Broadcast, whilst also representing the agency at the IPA. For the past 2 years Paul has been voted in Campaign’s top 10 media leaders and OmniGOV have been awarded agency team of the year.

Katrina Bozicevich

Managing Director

Kat joined MGOMD in 2008 and now sits on both the Strategic Board and Steering Group as Managing Director. Her 19 years in advertising span media planning & buying, as well as creative account management and brand planning. She has spent most of these years at MGOMD, working across Public Sector, Automotive, Beauty, Tech, Travel and FMCG. This experience helps her to deliver against her primary role: translating what clients need from their agencies now and next into more relevant products and service solutions, so that teams can pursue more progressive and effective work. Kat recently led the introduction of fully integrated client teams at MG OMD, to increase agility and ability to innovate. Kat sits on the IPA Council and is also a proud member of MEFA, engaging in D&I initiatives both in and outside of the agency to help create a new dawn of responsible practice in the industry.

Paddy Adams

Chief Strategy Officer

Paddy is responsible for the agency’s thinking about how brands and consumers interact, with a particular focus on how communications can have the maximum possible impact on a client’s business performance. He has 23 years’ experience in the industry, across both media agencies and advertising agencies (including 15 years at MG OMD). In that time, he has worked on a wide range of iconic brands in multiple sectors and has authored numerous award-winning campaigns. He has 19 years’ experience in the industry, across both media agencies and advertising agencies. In that time, he has worked on a wide range of iconic brands in multiple sectors and has authored numerous award-winning campaigns.

Claire Marker

Chief Client Officer

Chief Client Officer at MG OMD, I have extensive experience leading departments, clients, new business, media training, diversity & inclusion, mentorship, sponsorship, events, projects, culture. I’m a people focused C Suite leader with a proven track record in collaboration, in building teams and working with speed, humour, kindness, and purpose.

Clare Walsh

Executive Director, Head of People

Clare leads the growing People Team at MG OMD. The People Team is wholly focused on ensuring that MG OMD creates a supportive and engaging environment that brings the best out of all 500 of its people. Clare is hugely passionate and proud to work for MG OMD. Joining a mighty 15 years ago, Clare has seen the agency go through a huge amount of growth whilst still maintaining the most wonderful and unique culture.

David Bratt

Chief Operating Officer

David Bratt is Chief Operations Officer at MG OMD, encompassing oversight of our commercial and operational processes. David has spent over 20 years in media and has been at Manning Gottlieb OMD since 2004, working across a range of clients in the Alcohol, Automotive, Government, Entertainment, Travel and Charity sectors. He has overseen activities across our agencies retail accounts, delivering award-winning work on Specsavers and John Lewis, amongst others and helping our clients take advantage of data-driven marketing to power their communications. Most recently, he has overseen much of our new business activity and helped transition new account wins O2 and giffgaff into the MG OMD family. Away from the office, David is a keen Fulham fan, golfer and spends most weekends running constant errands for his two boys.

Emma Withington

Chief Planning Officer

Emma has almost 20 years’ experience in the media industry and has worked on some of the UK’s most love brands from John Lewis to British Airways to ITV. She is tasked with enthusing and enabling the agency to deliver the most effective and creative planning for our clients. Her focus is to drive our client’s business success by ensuring collaborative and integrated media planning working across all channels and disciplines. Emma’s role in the agency’s leadership team is to represent and drive forward the Craft of our work and she leads teams covering planning, insight, effectiveness, and responsible marketing. She is a regular speaker at industry events and judges many key industry awards. She was also awarded Campaign’s Global Media Planner of the Year in 2022.

Rav Panesar

Chief Financial Officer

Rav is a seasoned finance professional with a strong background in financial management and extensive experience in the media industry. He joined MG OMD in 2007 as a Management Accountant and quickly rose through the ranks, eventually being promoted to his current position of Managing Partner: Head of Finance. Rav is responsible for providing strategic financial guidance and supporting all areas of financial and business decision-making. His expertise includes financial planning, budgeting, financial reporting, risk management, and audit oversight. Rav's keen financial acumen and deep understanding of the media landscape have contributed to the agency's success in managing its financial operations effectively. Rav is a qualified accountant and a member of the prestigious Chartered Institute of Management Accountants (CIMA). He brings a wealth of financial knowledge and expertise to his role, utilizing his skills to drive financial performance and ensure sound financial governance within the organization. Rav's strategic financial guidance has played a critical role in shaping Manning Gottlieb's financial strategies and driving the agency's success in a highly competitive industry.

Glenn Burchnall

Executive Director, Collective Lead

Glenn has over 22 years media experience, with 16 of those spent within Omnicom working across buying, planning and client leadership at MG. Leading a large client collective focuses on delivering flawless fundamentals and leadership in media and communications for some of our biggest clients, managing a team comprised of MG and OMG’s breadth of specialisms and services. Glenn gained a strong grounding in Automotive advertising across Nissan, Renault, and Dacia before leading the Virgin Media and John Lewis Partnership collectives, helping deliver award winning campaigns in lockdown for Virgin Media, overseeing the launch of John Lewis’ Christmas 2021 campaign into the Metaverse & I’m a Celebrity whilst also helping launch the new John Lewis brand ‘Anyday’ to the UK market. More recently working across MG’s Travel and Automotive clients with British Airways and Renault/Dacia focused unlock growth for all three brands through media.

Katherine Charalambous

Executive Director, Head of Business Development and Marketing

Katherine is responsible for devising the agency’s brand communications, as well as navigating new client business and retention. In 2022 alone, her department helped secure £225m of new business and consequently Katherine was recognised at the Top five new-business chiefs by Campaign. Katherine has been at the agency since 2009 years in her previous role she led the Virgin Media account, developing the team set-up and strategic direction. More recently, Katherine was Joint Head of Retail at MG OMD which included leading the Waitrose accounts delivering award winning campaigns. Katherine used her breadth of experience of working with clients, account management, planning to understand what clients want from their agencies and ensure that MG OMD is best placed to fulfil this in new business and communications to the industry.

Martin Broad

Executive Director, Head of Investment

Martin comes with over 25 years of investment experience with 15 of those within the OMG group. Martin has been at MG for close to 10 years joining as a Retail Investment Director to Head of AV, then as an Executive Director and now as Head of Investment. Martin’s role is to ensure that the implentational planning, activation and value delivery of our client’s investment is of the very highest standard in the industry. By helping to ensure that our media partner relations are the most optimal they can be (MG OMD has been voted Media Week’s Agency Partner of the Year three years in a row as voted by the media owners themselves) we can ensure our clients are at the cutting edge of what can be planned and delivered by our media partners (as demonstrated by MG OMD being the current Thinkbox TV Planning Agency of the Year 2022). Alongside his media experience Martin also leads the MG OMD Boxing Club, offering physical and mental wellbeing support for our agency people in association with the Fitzroy Lodge Amateur Boxing Club. Our association with the Lodge also offers work experience and mentoring for non-agency club members at MG OMD.

Matt Mint

Executive Director, Client Team

Matt has worked across multiple agencies, roles, and sectors in his 19 years in media, and starting life as a digital specialist has equipped him well for many of the challenges that brands face in today’s modern media landscape. Over the past 5years at MG Matt has been responsible for some of our most important client relationships and shaping them to deliver industry leading work. Matt firmly believes in media as a powerful multiplier for effectiveness when used creatively and has brought that to life through award winning campaigns recognised by Campaign, Media Week, IPA, Festival of Media and WARC amongst others. Alongside his day-to-day responsibilities Matt has also launched MG Open Media Academy, our free training programme to help make media careers more accessible to people from underprivileged backgrounds.

Paula Mankelow

Executive Director, Client Team

Paula joined MG OMD in 2015 and is responsible for the Virgin Media O2 portfolio, including Virgin Media’s Brand and Acquisition activity, Virgin Mobile, giffgaff and Virgin Media Business. She joined with a wealth of knowledge from a wide variety of categories ranging from FMCG to insurance aggregators. Paula thrives on delivering strategic, insight-driven, creative work that makes a difference to the Virgin Media business. Her particular interests lie in the relationship between long-term brand building and short-term sales drivers and the effects these can both have on driving growth, along with using analytical data to reinforce consumer behaviour.

Tim Pritchard

Executive Director, Head of Content and Responsible Media

Tim started his agency career at MG OMD, joining as a graduate in 2006, starting out in radio before making the transition to social media when many of the social networks were still in their infancy. He has spanned agency and client-side roles and across content, media and creative disciplines and leads our in-house social and content offering, and our relationships with OMG content and experience agencies. Tim also leads the agency Responsible Media positioning, covering sustainability, transparency, ethics, and representation (working in union with OMG’s award winning Unite agency). Tim has pushed sustainability in our industry for some years, and he was a founder member of the IPA Climate Charter Council (part of Ad Net Zero) and has been working with Media Owners on a self-reported framework of carbon emissions, sustainability policies, and goals. At MG OMD, he has led a company-wide initiative with the Media Trust to help charities with their comms goals as part of the Garfield Weston #CommunicatingClimate programme, now in its second year and has scooped the agency Best Business Transformation at the Ad Net Zero Awards.

Tamara Cross

Executive Director, Head of Creativity & Innovation

An Omnicom veteran with 20+ years’ experience across digital, strategy and planning, Tamara’s role is to ensure that creativity is at the core of all MG OMD’s integrated work. Her focus on delivering stand-out creative innovation for Virgin Media O2, John Lewis & Partners, Specsavers and Ring.com, amongst others, has been highly awarded on local and global stages, including Media Week, Campaign, WARC, Cannes and the IPA Effectiveness Awards. By pushing the definition of media to its limit and beyond, Tamara had been instrumental in driving not only an incredible body of innovative work for MG OMD, but her ambition, energy, and commitment towards refusing good and aiming for great, fuels a culture of creativity at MG OMD that has propelled them to be crowned as Media Week’s Agency of the Year 2019, and 2021 and Global Agency of the Year 2020 & 2022. Tamara was also honoured by Campaign as one of the industry’s six women who are Conquering Creativity in the inaugural 2019 Female Frontier awards.

Lewis Shaw

Chief Investment Officer

With more than 20 years’ experience in implementational planning and buying, Lewis’ role is to ensure every £ of our clients’ money is spent in the most efficient and effective way for them. Lewis leads all of our channel specialist teams across AV, Programmatic, Publishing, Partnerships, Social and Search, working with them and our media owner partners to ensure we extract maximum value for clients and are market-leading in our investment solutions. Lewis features in Campaign’s Top 10 Media Buyers list and the focus he and his team place on collaboration and partnership in the way they work with the market has helped MGOMD be voted by media owners as Campaign’s Media Partner of the Year for the past three years running. In 2012 Lewis joined the board in his current role of Head of Investment. Lewis now leads an ambitious and talented Investment team, trading and negotiating across all media channels. Constantly evolving the agency’s investment strategy whilst developing new approaches to trading and routes to market, Lewis ensures that the team are thoroughly equipped to deliver best-in-class media campaigns, whilst delivering tremendous value for clients.

Adam Skinner

Chief Operating Officer, OmniGOV @ MG OMD

Adam works in close partnership with HM Government to help deliver their objectives. Adam plays a key leadership role in a team of over 160 people servicing a portfolio up to 90 public sector clients spending £250+ per year. Adam’s role is to help the team deliver our commitments for client outcomes, working in partnership with Government and other industry stakeholders. Adam has worked within Omnicom for over 20 years, in a variety of roles across multiple sectors, starting in investment, then leading client planning output and special projects across the group. This has given him a huge breadth of operational experience. He is also well known for being the funniest member of the team.

Alex Pilcher

Executive Director, Head of Clients, OmniGOV @ MG OMD

Alex is responsible for account management & client servicing within the OmniGOV team, working with over 70 public sector departments & organisations. She has been at MG OMD for 5 and a half years but has worked in media for 14. Prior to taking on her role as Head of Clients for OmniGOV she was responsible for overseeing account management and planning services across MG’s Government, technology & automotive clients including, Intuit, Mitsubishi, HMRC, the FCA, Ministry of Justice and NHSBT. Over the years Alex has worked across a range of different sectors and with some of the UK’s biggest brands including, PepsiCo, Morrison’s, IKEA, HBOS and Heinz. Outside of work you’ll find her propping up the barre at ballet lessons!

Oli Cooper

Executive Director, Head of Ents & Tech Clients

A highly skilled and accomplished media leader with over 20 years’ experience, Oli leads MG OMD’s dedicated hub for entertainment and technology focused clients such as Apple, Sony Pictures, and Intuit. Responsible for a large, cross functional team of over 40 specialists, Oli has a deep understanding of the unique demands that clients in these dynamic and fast-paced sectors have, and the teams and processes that are required to meet them. He has a proven track record of delivering innovative and highly effective campaigns across entertainment launches, subscriptions services and tech products resulting in numerous industry awards, including Media Week and Campaign Gold’s in 2020. Outside of his client commitments, Oli leads the client service community at MGOMD, championing excellence in this area. He is also the board lead for agency social events, helping to drive the agencies fantastic culture and employee engagement scores.

Matt Lamprell

Executive Director, Head of Data and Technology Strategy

With more than 20 years’ experience in digital split between client- and agency-side, Matt’s focus now is getting the most out of complex tech stacks and unlocking the power of data to drive growth. His experience covers every aspect of digital and he prides himself on being able to simplify even the most complex of subjects as well as his ability to bring the right group of people together to solve even the most challenging problems.

James Thompson

Executive Director, Client Team

James, or ‘JT’, has worked at MG OMD for over 11 years. His passion and experience is in the areas of planning and client leadership. JT has spent time working across several clients and sectors in his time at MG: from Telco, to gaming, tech, retail, cosmetics, the alcohol category, as well as time as the Head of Implementational Planning within the Government department. JT loves getting to know clients’ businesses, their challenges, objectives, and objectives, to in turn lead his teams to deliver solutions that help drive brand and business growth.

Tom Nash

Chief Digital Officer

Tom’s career started in Search, working across both SEO and PPC in-house in the travel, commerce and publishing verticals, working both client-side and agency-side roles before joining OMD EMEA and establishing, leading, and growing their digital team. Tom joined MG OMD in 2022 as Chief Digital Officer and works with the MG OMD digital leadership team, client teams and centres of excellence across OMG to deliver excellence in digital execution, data strategy, measurement & effectiveness across our clients' campaigns.

Geraldine Ridgway

Executive Director

Gerry has worked in media for 17 years, leading a variety of clients from Microsoft to Estee Lauder Companies, and most recently the John Lewis Partnership, she is passionate about great media planning, grounded in understanding the data and the audiences. She has driven transformation across her clients leading to award winning work from IPA to Cannes.

Jocelyn Le Conte

Executive Director, Social, Search and SEO

With over 12 years’ experience in digital marketing agencies supporting some of the UK’s best-known brands, Jocelyn leads MG OMD’s digital division of over 70+ social, search and SEO specialists. Her role focuses on driving innovation, quality assurance, capability development and integrating core digital investment channels to deliver on MG’s clients’ goals. From performance to branding strategies, biddable to reservation buying, the team are subject matter experts across established and emerging social and search platforms. She is a member of MG’s Digital Leadership Team (DLT), contributing to the digital agenda for the agency and increasing the digital and data maturity of MG’s clients. Jocelyn is proud to have been shortlisted for Women in Search in 2016, recognised as one of Google's "Searchies" in 2018 and inducted into OMG UK’s University alumni in 2022.

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