Our People

Natalie is responsible for the strategic direction of MG OMD, its capabilities and what it delivers for its enviable client list which includes: HM Government, John Lewis & Partners, Waitrose & Partners, Apple, Virgin Media and Specsavers. Natalie is a regular speaker at key industry events, and spearheads the agency’s diversity and inclusion programme – [email protected] More recently, Natalie has been named Co-Chair of Omniwomen UK, an Omnicom initiative dedicated to empowering women in the workplace. In her previous role she led the agency’s 160-strong digital offering, developing a breadth of new services including the highly-awarded search, mobile and social teams.

Working closely with HM Government to deliver a new world standard in Government communications, Paul leads a team of over 100 people servicing a portfolio up to 90 departments with a projected annual spend of £150 million. Paul is the driving force behind OmniGOV’s commitment to transparency, performance and partnership with the ultimate ambition of improving campaign outcomes. Paul joined the agency in 1996 and has worked in various roles and departments within Manning Gottlieb OMD including Chief Operating Officer, Head of Retail and Deputy Head of Broadcast.

Kat joined MG OMD in 2008 and now sits on both the Strategic Board and Steering Group as Managing Director. Her 17 years in advertising span media planning & buying, as well as creative account management and brand planning. She has spent most of these years at MG OMD, working across Public Sector, Automotive, Beauty, Tech, Travel and FMCG. This experience helps her to deliver against her primary role: translating what clients need from their agencies now and next into more relevant products and service solutions, so that teams can pursue more progressive and effective work. Most recently Kat led the introduction of fully integrated client teams at MG OMD, to increase agility and ability to innovate. A proud member of MEFA, Kat is involved in D&I initiatives both in and outside of the agency and is excited to help create a new dawn of responsible practice in the industry.

Paddy is responsible for the agency’s thinking about how brands and consumers interact, with a particular focus on how communications can have the maximum possible impact on a client’s business performance. He has 19 years’ experience in the industry, across both media agencies and advertising agencies. In that time, he has worked on a wide range of iconic brands in multiple sectors and has authored numerous award-winning campaigns.

Chief Client Officer, Claire is responsible for client service across the agency. Running client events such as Inside 2021 and client training such as MG Academy, Claire is passionate about creating a difference that matters to our clients by creating a culture of knowledge and an openness to the new. Part of her role is also to run OPEN at MG – our brilliant approach to diversity and inclusion – and allow every member of the agency to show up as their best self. Beyond this, Claire also led the creation of Friends of MG, our media foundation course training programme for the industry, specifically for anyone who has taken a knock and is struggling to get back into our world. She says she is not bad at golf, but who knows what will come of this after lockdown? Fore!

Clare joined Manning Gottlieb OMD 11 years ago. Following the completion of her Masters in Human Resource Management in November 2016, Clare progressed to the role of People Business Partner. Clare currently leads the five-person-strong People Team, whose role is wholly focused on ensuring that Manning Gottlieb OMD creates a supportive and engaging environment that brings the best out of all 500 of our people. This commitment and passion for our people has been recognised with several awards over the last couple of years including an HR Excellence Award for Best L&D strategy and being named as one of Campaign’s Best Places to Work.

Mark has been working across Omnicom Media Group for 13 years and is now in his second stint at Manning Gottlieb OMD. Mark started his career as a planner buyer across all media channels before joining Manning Gottlieb OMD as a comms planner in 2007 across verticals such as entertainment, leisure, technology and FMCG. Mark then moved into digital strategy, ultimately becoming the agency’s Head of Mobile, working across almost every client in the agency. In 2013, Mark followed the mobile momentum to Asia, where he became Head of Mobile for Omnicom Media Group APAC and then progressed into regional leadership roles in programmatic and performance media. Since returning to Manning Gottlieb as Chief Digital and Data Officer in 2019, Mark works with agency teams to deliver excellence in digital execution, data strategy, measurement & effectiveness and the application of the Omni platform – Omnicom’s people-based precision marketing and insights platform. Mark’s holistic experience allows him to take a solution-first approach when working with clients with a focus on driving business growth.

David Bratt is Head of Operations at Manning Gottlieb OMD, encompassing oversight of our commercial and operational processes. David has spent over 20 years in media and has been at Manning Gottlieb OMD since 2004, working across a range of clients in the Alcohol, Automotive, Government, Entertainment, Travel and Charity sectors. Most recently, David has overseen activities across the agencies retail accounts, delivering award-winning work on Specsavers and John Lewis, amongst others and helping our clients take advantage of data-driven marketing to power their communications. David has spent 18 years in media and has been with Manning Gottlieb OMD since 2004, working across a range of clients in the Alcohol, Automotive, Government, Entertainment, Travel and Charity sectors.

Emma has 16 years’ experience in the media industry and is tasked with enthusing and enabling the agency to deliver the most effective and creative planning for our clients. She is responsible for ensuring collaborative and integrated planning, working across all channels and disciplines. Emma’s role is to ensure all strategic insight and evaluation is actionable and provides clear direction for media planning.

Joined Manning Gottlieb in 2007 as a Management Accountant being promoted to the Board as Finance Director in 2018. Rav has a strong financial background and extensive media experience. Now responsible for advising and supporting all areas of financial and business decision making, Audit and Risk. Rav is a qualified accountant and is a member of the Chartered Institute of Management Accountants.

Glenn is an Executive Director responsible for one of Manning Gottlieb OMD’s Client Collectives, with clients including Virgin Media. Joining Manning Gottlieb OMD in 2008 he has built extensive expertise in traditional and emerging media, data planning, sponsorship activation and tech solutions. Glenn is responsible for a large team of communications planners and specialists and works with key client, agency and media owner partners to deliver integrated communications planning solutions for his clients.

Katherine is responsible for devising the agency’s brand communications, as well as navigating new client business. In 2018 alone, her department helped secure £225m of new business. Katherine has been at the agency for 10 years and in her previous role she led the Virgin Media account developing the team set-up and strategic direction. More recently Katherine was Joint Head of Retail at MG OMD which included leading Starbucks and Waitrose accounts delivering award winning campaigns.

Martin is responsible for all media investment within TV including cinema, video and audio. Martin has been with Manning Gottlieb OMD for over three years and was promoted to the MG OMD board of directors in 2017. Martin leads a team of 38 talented buyers delivering exceptional results for all of MG OMD’s clients.

In the 3 years since Matt joined MG OMD he’s really championed a collaborative approach of creative and media working hand in hand and imbedded that within some of our biggest clients. Matt also sits on our OPEN diversity inclusion steering group and helped launch a mentoring partnership with Brixton Finishing School in September 2020. Before joining MG OMD he enjoyed some close and award-winning relationships on accounts including Three Mobile, News UK, Warburtons, JLR, The COI and Volvo.

Paula joined MG OMD in 2015 and is responsible for the Virgin Media portfolio, including Virgin Media’s Brand and Acquisition activity, Virgin Mobile and Virgin Media Business. She joined with a wealth of knowledge from a wide variety of categories ranging from FMCG to insurance aggregators. Paula thrives on delivering strategic, insight-driven, creative work that makes a difference to the Virgin Media business. Her particular interests lie in the relationship between long-term brand building and short-terms sales drivers and the effects these can both have on driving growth, along with using analytical data to reinforce consumer behaviour.

Tim Pritchard jointly heads up the Create team at Manning Gottlieb OMD. The division encompasses the agency's social, experiential, partnership and content services. Tim started his agency career at Manning Gottlieb OMD as a graduate radio planner in 2006, moving into social media in 2009 leaving MG in 2011 for a three year stint client-side, on T-Mobile/Orange and launching EE, the UK's first 4G mobile network He re-joined Manning Gottlieb OMD in 2013 and has overseen campaigns that have won industry recognition from the Social Buzz Awards to Campaign, Media Week, Cannes and the Festival of Media. Tim sponsors the internal initiatives for the Cannes Young Lions and is a passionate advocate for tackling climate change, leading the MG Green Team, and sitting on the working group for the IPA Climate Charter, bringing sustainability to the fore in our media planning practices.

An Omnicom veteran with 18 years’ experience across digital, strategy and planning, Tamara’s role is to ensure that creativity is at the core of all MG OMD’s integrated work. Her focus on delivering stand-out creative innovation for John Lewis & Partners, Waitrose and Estee Lauder, amongst others, has been highly awarded on local and global stages, including Campaign, WARC, Festival of Media and the IPA Effectiveness Awards. By pushing the definition of media to its limit and beyond, Tamara had been instrumental in driving not only an incredible body of innovative work for MG OMD, but her ambition, energy and commitment towards refusing good and aiming for great, fuels a culture of creativity at MG OMD that has propelled them to be crowned as Agency of the Year 2019 by both Media Week and Campaign. Tamara was also honoured by Campaign as one of the industry’s six women who are Conquering Creativity in the inaugural 2019 Female Frontier awards.

Lewis joined Manning Gottlieb OMD in 2007 to manage print investment for the newly-won John Lewis Partnership, amongst other clients. He went on to lead the Publishing team, adding Radio and Outdoor to his remit as well as being an Investment Director. In 2012 Lewis joined the board in his current role of Head of Investment. Lewis now leads an ambitious and talented Investment team, trading and negotiating across all media channels. Constantly evolving the agency’s investment strategy whilst developing new approaches to trading and routes to market, Lewis ensures that the team are thoroughly equipped to deliver best-in-class media campaigns, whilst delivering tremendous value for clients.

Working closely with HM Government to help deliver against their objectives. Adam plays a key leadership role in a team of over 160 people servicing a portfolio up to 90 public sector clients. Adam’s role is to help the team deliver our commitments for client outcomes, working in close partnership with Government and other stakeholders. He is also known for being the funniest member of the team.

Alex is responsible for account management & client servicing within the OmniGOV team, working with over 70 public sector departments & organisations. She has been at MG OMD for 5 and a half years but has worked in media for 14. Prior to taking on her role as Head of Clients for OmniGOV she was responsible for overseeing account management and planning services across MG’s Government, technology & automotive clients including, Intuit, Mitsubishi, HMRC, the FCA, Ministry of Justice and NHSBT. Over the years Alex has worked across a range of different sectors and with some of the UK’s biggest brands including, PepsiCo, Morrison’s, IKEA, HBOS and Heinz. Outside of work you’ll find her propping up the barre at ballet lessons!

Oli runs the agency’s entertainment and technology hub, overseeing a team of 45 people across more than 10 entertainment and tech-focused clients, including Apple, Sony Pictures and Intuit QuickBooks. Creativity, innovation and data-led planning are at the forefront for these clients and he has extensive experience in delivering these across a wide range of categories and budget levels.

As Executive Director, Head of Programmatic at MG OMD, Tom is responsible for the strategic and operational leadership of all agency programmatic output. This spans a full funnel approach to automated buying across digital display, video on demand, connected TV, audio and OOH. Tom oversees an award-winning team of 25 specialists who deliver innovative, addressable solutions through MG OMD's end-to-end, integrated programmatic offering. Tom has been at the agency for ten years, previously taking up the role as Investment Director, responsible for all direct digital display spend across the agency’s 45+ clients. Prior to this, Tom started his career in print, with 3.5 years working across large automotive and FMCG brands.

David is jointly responsible for our Create division, which includes our specialist capabilities in partnerships, social marketing, content and experiences. He is also the innovation lead for Virgin Media and OmniGOV, and in his 10 years at MG OMD he has delivered multiple award-winning campaigns across the rest of our client base. David has a broad set of marketing skills, gained in both agency and client roles across advertising, media, branding and production. His previous MG OMD roles include Head of Creative Development, where he developed the OMD Group’s creativity training programme, and Head of Fuse Sport and Entertainment, where he played a key part in winning consecutive Sponsorship Agency of the Year awards.

Matt joined MG OMD in 2014 having previously worked client-side as a digital marketing lead. In his role as Head of Data and Technology Strategy, he leads our Martech and Data Operations teams, focusing on getting maximum value for our clients from their stacks, advising on future requirements and defining best practice in this fast-moving space. Matt’s digital experience spans diverse areas including performance, Ecommerce, analytics, operations and measurement. His specialty is translating complex digital subjects for stakeholders of all levels.

James joined MG OMD in 2011, most recently working as lead Planning Director on the agency’s largest account, Virgin Media. This is a demanding role, requiring the ability to build campaigns to drive brand growth through to responsive activations to stimulate short-term business demand. Since joining MG OMD, James has led the PlayStation team during its multi-award-winning launch of the PS4, as well as Google’s first years of significant media spend. In his 11 years in media, James has developed a passion for collaboration, bringing teams together from different disciplines – both internally and externally – to produce the best work for his clients. Most recently, he formed a small team, ‘the Sports Council’ for Virgin Media, consisting of a select group of leads across three agencies in order to help Virgin Media navigate their way through a highly competitive category. On the Specsavers account, James will act as Planning Lead, driving collaborative working processes between Marketing, Creative and Media teams.

As Head of Investment, Tom challenges his team to deliver media buying beyond any historic benchmarks or standards. Navigating our clients through an ever evolving media landscape, the ambition is to deliver campaign effectiveness through innovative buying, continued campaign optimisation and greater collaboration with media partners.