Our People

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Happy people mean happy clients.

Our people are our biggest point of pride and we are committed to the engagement and development of all 500 of them. We strive to keep our agency culture distinct and our people happy, thriving and fulfilled.

Our learning, development and wellbeing programme, The Gym and Spa has been recognised across our industry and beyond and our employee retention is well above the industry average. Our Harry Potter-style house-system, Tribes, uniquely allows our employees to have meaningful relationships across the agency both socially and competitively. And the agency’s commitment to Diversity & Inclusion through [email protected] focuses on ensuring all employees feel a sense of representation and belonging.

People List

My job is to look after my clients, Age UK, Sport England and ELC and ensure they are happy with the work we produce. By being on the client team I oversee every element of their account; from planning and monitoring their media campaigns, to supporting them grown their business, to offering new services. Ultimately my role is to make sure we are producing work to the highest standard for our client so that it has a positive impact on their wider business.

Hannah Gardner

Business Director

My job is to look after my clients, Age UK, Sport England and ELC and ensure they are happy with the work we produce. By being on the client team I oversee every element of their account; from planning and monitoring their media campaigns, to supporting them grown their business, to offering new services. Ultimately my role is to make sure we are producing work to the highest standard for our client so that it has a positive impact on their wider business.
I’ve loved my time at MG OMD. Since I joined as an intern as part of my university course I knew this is where I wanted to start my career, I had to re-join after my studies. In my time as part of the OmniGOV team, I’ve been able to take part in essential industry initiatives such as the Mediatrust charity challenge and have gained loads of experience making the MediaWeek 30 under 30 Newcomers list. I’ve also met some of the most lovely and talented people in our industry which have made MG feel like home.

Karl Saade

Implementational Planning Manager

I’ve loved my time at MG OMD. Since I joined as an intern as part of my university course I knew this is where I wanted to start my career, I had to re-join after my studies. In my time as part of the OmniGOV team, I’ve been able to take part in essential industry initiatives such as the Mediatrust charity challenge and have gained loads of experience making the MediaWeek 30 under 30 Newcomers list. I’ve also met some of the most lovely and talented people in our industry which have made MG feel like home.
I joined MG 5 years ago on the ELC account initially to then transition onto the OmniGOV account for a new challenge. My time at MG has been brilliant the fact they are so open to mobility is key. One highlight has been getting involved at both an MG and OMG level in the Disability / Neurodiverity OPEN group has really been eye opening and supported my personal development (having to present, organise, network outside of the regular day to day/ industry and research about my own dyslexia).

Becky Stormer

Deputy Head of Clients

I joined MG 5 years ago on the ELC account initially to then transition onto the OmniGOV account for a new challenge. My time at MG has been brilliant the fact they are so open to mobility is key. One highlight has been getting involved at both an MG and OMG level in the Disability / Neurodiverity OPEN group has really been eye opening and supported my personal development (having to present, organise, network outside of the regular day to day/ industry and research about my own dyslexia).
I work with the Display teams across both the MG client portfolio, as well as the Government team, ensuring that the output of our work remains of the highest quality, and that all our commercial requirements are met.

Adrian Pike

Investment Director

I work with the Display teams across both the MG client portfolio, as well as the Government team, ensuring that the output of our work remains of the highest quality, and that all our commercial requirements are met.

Leadership team

Natalie Bell

Chief Executive Officer

Natalie is responsible for the strategic direction of MG OMD, its capabilities and what it delivers for its enviable client list which includes: HM Government, John Lewis & Partners, Waitrose & Partners, Pernod Ricard, British Airways, Virgin Media O2 and Specsavers. Natalie is a regular speaker at key industry events, and spearheads the agency’s diversity and inclusion programme – [email protected] More recently, Natalie has been named Co-Chair of Omniwomen UK, an Omnicom initiative dedicated to empowering women in the workplace. In her previous role she led the agency’s 160-strong digital offering, developing a breadth of new services including the highly-awarded search, mobile and social teams.

Paul Knight

CEO, OmniGOV @ MG OMD

Working closely with HM Government to deliver a new world standard in Government communications, Paul leads a team of over 100 people servicing a portfolio up to 90 departments with a projected annual spend of £150 million. Paul is the driving force behind OmniGOV’s commitment to transparency, performance and partnership with the ultimate ambition of improving campaign outcomes. Paul joined the agency in 1996 and has worked in various roles and departments within Manning Gottlieb OMD including Chief Operating Officer, Head of Retail and Deputy Head of Broadcast.

Katrina Bozicevich

Managing Director

Kat joined MG OMD in 2008 and now sits on both the Strategic Board and Steering Group as Managing Director. Her 17 years in advertising span media planning & buying, as well as creative account management and brand planning. She has spent most of these years at MG OMD, working across Public Sector, Automotive, Beauty, Tech, Travel and FMCG. This experience helps her to deliver against her primary role: translating what clients need from their agencies now and next into more relevant products and service solutions, so that teams can pursue more progressive and effective work. Most recently Kat led the introduction of fully integrated client teams at MG OMD, to increase agility and ability to innovate. A proud member of MEFA, Kat is involved in D&I initiatives both in and outside of the agency and is excited to help create a new dawn of responsible practice in the industry.

Paddy Adams

Chief Strategy Officer

Paddy is responsible for the agency’s thinking about how brands and consumers interact, with a particular focus on how communications can have the maximum possible impact on a client’s business performance. He has 19 years’ experience in the industry, across both media agencies and advertising agencies. In that time, he has worked on a wide range of iconic brands in multiple sectors and has authored numerous award-winning campaigns.

Claire Marker

Chief Client Officer

Chief Client Officer, Claire is responsible for client service across the agency. Running client events such as Inside and client training such as MG Academy, Claire is passionate about creating a difference that matters to our clients by creating a culture of knowledge and an openness to the new. Part of her role is also to run OPEN @ MG – our brilliant approach to diversity and inclusion – and allow every member of the agency to show up as their best self. Beyond this, Claire also led the creation of Friends of MG, our media foundation course training programme for the industry, specifically for anyone who has taken a knock and is struggling to get back into our world.

Clare Walsh

Executive Director, Head of People

Clare joined MG OMD 11 years ago. Following the completion of her Masters in Human Resource Management in November 2016, Clare progressed to the role of People Business Partner. Clare currently leads the People Team, whose role is wholly focused on ensuring that MG OMD creates a supportive and engaging environment that brings the best out of all 500 of our people. This commitment and passion for our people has been recognised with several awards over the last couple of years including an HR Excellence Award for Best L&D strategy and being named as one of Campaign’s Best Places to Work.

David Bratt

Managing Partner, Head of Operations

David Bratt is Head of Operations at MG OMD, encompassing oversight of our commercial and operational processes. David has spent over 20 years in media and has been at MG OMD since 2004, working across a range of clients in the Alcohol, Automotive, Government, Entertainment, Travel and Charity sectors. Most recently, David has overseen activities across the agency's retail accounts, delivering award-winning work on Specsavers and John Lewis, amongst others and helping our clients take advantage of data-driven marketing to power their communications.

Emma Withington

Managing Partner, Head of Planning

Emma has 16 years’ experience in the media industry and is tasked with enthusing and enabling the agency to deliver the most effective and creative planning for our clients. She is responsible for ensuring collaborative and integrated planning, working across all channels and disciplines. Emma’s role is to ensure all strategic insight and evaluation is actionable and provides clear direction for media planning.

Rav Panesar

Managing Partner, Head of Finance

Joined MG OMD in 2007 as a Management Accountant being promoted to the Board as Finance Director in 2018. Rav has a strong financial background and extensive media experience. Now responsible for advising and supporting all areas of financial and business decision-making, Audit and Risk. Rav is a qualified accountant and is a member of the Chartered Institute of Management Accountants.

Glenn Burchnall

Executive Director, Client Team

Glenn is an Executive Director responsible for one of Manning Gottlieb OMD’s Client Collectives, with clients including Virgin Media. Joining Manning Gottlieb OMD in 2008 he has built extensive expertise in traditional and emerging media, data planning, sponsorship activation and tech solutions. Glenn is responsible for a large team of communications planners and specialists and works with key client, agency and media owner partners to deliver integrated communications planning solutions for his clients.

Katherine Charalambous

Executive Director, Head of Business Development and Marketing

Katherine is responsible for devising the agency’s brand communications, as well as navigating new client business. In 2018 alone, her department helped secure £225m of new business. Katherine has been at the agency for 10 years and in her previous role she led the Virgin Media account developing the team set-up and strategic direction. More recently Katherine was Joint Head of Retail at MG OMD which included leading Starbucks and Waitrose accounts delivering award winning campaigns.

Martin Broad

Executive Director, Head of AV

Martin is responsible for all media investment within TV including cinema, video and audio. Martin has been with MG OMD for over three years and was promoted to the MG OMD board of directors in 2017. Martin leads a team of 38 talented buyers delivering exceptional results for all of MG OMD’s clients.

Matt Mint

Executive Director, Client Team

In the 3 years since Matt joined MG OMD he’s really championed a collaborative approach of creative and media working hand in hand and imbedded that within some of our biggest clients. Matt also sits on our OPEN diversity inclusion steering group and helped launch a mentoring partnership with Brixton Finishing School in September 2020. Before joining MG OMD he enjoyed some close and award-winning relationships on accounts including Three Mobile, News UK, Warburtons, JLR, The COI and Volvo.

Paula Mankelow

Executive Director, Client Team

Paula joined MG OMD in 2015 and is responsible for the Virgin Media O2 portfolio, including Virgin Media’s Brand and Acquisition activity, Virgin Mobile, giffgaff and Virgin Media Business. She joined with a wealth of knowledge from a wide variety of categories ranging from FMCG to insurance aggregators. Paula thrives on delivering strategic, insight-driven, creative work that makes a difference to the Virgin Media business. Her particular interests lie in the relationship between long-term brand building and short-term sales drivers and the effects these can both have on driving growth, along with using analytical data to reinforce consumer behaviour.

Tim Pritchard

Executive Director, Head of Content and Responsible Media

Tim started his agency career at MG OMD as a graduate in 2006, starting out in Radio before making the transition to social media when many of the social networks were still in their infancy. He has been in agency and client-side roles and across media and creative disciplines. He is an active member of the IPA Climate Charter Council (part of Ad Net Zero) and has been working with Media Owners on a self-reported framework of carbon emissions, sustainability policies and goals. At MG OMD he has led a company-wide initiative with the Media Trust to help charities with their comms goals as part of the Garfield Weston #CommunicatingClimate programme, now in its second year.

Tamara Cross

Executive Director, Head of Creativity & Innovation

An Omnicom veteran with 18 years’ experience across digital, strategy and planning, Tamara’s role is to ensure that creativity is at the core of all MG OMD’s integrated work. Her focus on delivering stand-out creative innovation for John Lewis & Partners, Waitrose and Estee Lauder, amongst others, has been highly awarded on local and global stages, including Campaign, WARC, Festival of Media and the IPA Effectiveness Awards. By pushing the definition of media to its limit and beyond, Tamara had been instrumental in driving not only an incredible body of innovative work for MG OMD, but her ambition, energy and commitment towards refusing good and aiming for great, fuels a culture of creativity at MG OMD that has propelled them to be crowned as MediaWeek's Agency of the Year in 2021 and Campaign's Global Agency of the year in 2022. Tamara was also honoured by Campaign as one of the industry’s six women who are Conquering Creativity in the inaugural 2019 Female Frontier awards.

Lewis Shaw

Managing Partner, Head of Investment

Lewis joined MG OMD in 2007 to manage print investment for the newly-won John Lewis Partnership, amongst other clients. He went on to lead the Publishing team, adding Radio and Outdoor to his remit as well as being an Investment Director. In 2012 Lewis joined the board in his current role of Head of Investment. Lewis now leads an ambitious and talented Investment team, trading and negotiating across all media channels. Constantly evolving the agency’s investment strategy whilst developing new approaches to trading and routes to market, Lewis ensures that the team are thoroughly equipped to deliver best-in-class media campaigns, whilst delivering tremendous value for clients.

Adam Skinner

Chief Operating Officer, OmniGOV @ MG OMD

Working closely with HM Government to help deliver against their objectives. Adam plays a key leadership role in a team of over 160 people servicing a portfolio up to 90 public sector clients. Adam’s role is to help the team deliver our commitments for client outcomes, working in close partnership with Government and other stakeholders. He is also known for being the funniest member of the team.

Alex Pilcher

Executive Director, Head of Clients, OmniGOV @ MG OMD

Alex is responsible for account management & client servicing within the OmniGOV team, working with over 70 public sector departments & organisations. She has been at MG OMD for 5 and a half years but has worked in media for 14. Prior to taking on her role as Head of Clients for OmniGOV she was responsible for overseeing account management and planning services across MG’s Government, technology & automotive clients including, Intuit, Mitsubishi, HMRC, the FCA, Ministry of Justice and NHSBT. Over the years Alex has worked across a range of different sectors and with some of the UK’s biggest brands including, PepsiCo, Morrison’s, IKEA, HBOS and Heinz. Outside of work you’ll find her propping up the barre at ballet lessons!

Oli Cooper

Executive Director, Head of invENTS

Oli runs the agency’s entertainment and technology hub, overseeing a team of 45 people across more than 10 entertainment and tech-focused clients, including Apple, Sony Pictures and Intuit QuickBooks. Creativity, innovation and data-led planning are at the forefront for these clients and he has extensive experience in delivering these across a wide range of categories and budget levels.

Matt Lamprell

Executive Director, Head of Data and Technology Strategy

Matt joined MG OMD in 2014 having previously worked client-side as a digital marketing lead. In his role as Head of Data and Technology Strategy, he leads our Martech and Data Operations teams, focusing on getting maximum value for our clients from their stacks, advising on future requirements and defining best practice in this fast-moving space. Matt’s digital experience spans diverse areas including performance, Ecommerce, analytics, operations and measurement. His specialty is translating complex digital subjects for stakeholders of all levels.

James Thompson

Executive Director

James joined MG OMD in 2011, most recently working as lead Planning Director on the agency’s largest account, Virgin Media. This is a demanding role, requiring the ability to build campaigns to drive brand growth through to responsive activations to stimulate short-term business demand. Since joining MG OMD, James has led the PlayStation team during its multi-award-winning launch of the PS4, as well as Google’s first years of significant media spend. In his 11 years in media, James has developed a passion for collaboration, bringing teams together from different disciplines – both internally and externally – to produce the best work for his clients. Most recently, he formed a small team, ‘the Sports Council’ for Virgin Media, consisting of a select group of leads across three agencies in order to help Virgin Media navigate their way through a highly competitive category.

Tom Cornell

Executive Director, Head of Agency Partnerships

Tom challenges his team to deliver media buying beyond any historic benchmarks or standards. Navigating our clients through an ever-evolving media landscape, the ambition is to deliver campaign effectiveness through innovative buying, continued campaign optimisation and greater collaboration with media partners.

Tom Nash

Chief Digital Officer

Tom’s career started in Search, working across both SEO and PPC in-house in the travel, commerce and publishing vertical, working both client-side and agency-side roles before joining OMD EMEA and establishing, leading and growing their digital team. Tom joined MG OMD in 2022 as Chief Digital Officer and works with the MG OMD digital leadership team, client teams and centres of excellence across OMG to deliver excellence in digital execution, data strategy, measurement & effectiveness across our clients' campaigns.

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