About

About

Over the past 30 years, MG OMD has grown into an agency that can offer our clients unprecedented insight, specialism, security, and transparency. Constant throughout that period has been our focus on innovation and effectiveness – creating difference that matters for our clients.

This has been recognised through numerous industry award wins, including being named the current Media Week and Campaign UK Media Agency of the Year, the Campaign Global Media Agency of the Year, and the most awarded agency in the history of the IPA Effectiveness Awards. We are proud to “stand out as a beacon of positive change and decency” (Campaign, March 2019).

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Powerful people in the UK
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Clients we are proud to partner with
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Years young
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Biggest media agency in the UK

Part of a powerful family

We are part of both the OMD and Omnicom Media Group (OMG) Network. OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. We’re much more than a media agency. We have a wide range of specialist services that deliver more effective business outcomes for our clients. This powerful family gives us world-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.

 

 

Our History

Founded in an era dominated by the big buying shops, Nick Manning and Colin Gottlieb had a shared, clear ambition. They wanted to create a business where media would make a significant difference to their clients. So they wrote a ‘manifesto’ for the business, including the following words written 28 years ago, still relevant now:

“Given an ever-increasing choice, today’s media literate generation is developing a butterfly mentality in their media use…viewers, listeners..are swiftly moving targets and, as media specialists, we have to adopt an equally light-footed approach to media choice and tactics.

MGM had been created to put imagination back into media.

MGM was created to deliver what advertisers really need – imaginative media solutions allied to sharp negotiation. In other words, media that sells.”

In 1997, MGM became part of the Omnicom Group and in May 2002 MGM became Manning Gottlieb OMD, orbiting within one of the biggest marketing communications groups in the world.

The founding principles that Nick and Colin stood by all those years ago have remained at the heart of the agency and today Manning Gottlieb OMD is the largest agency within Omnicom Media Group, and the third largest in the UK with a headcount of 500+.

What people say about us

The culture at MG OMD is special. It always has been. But in the last couple of years, they have widely opened their arms to media owners and made us feel part of that culture. There’s an energy and buzz in their office that is unique to them.
Dara Nasr, Managing Director, Twitter UK
I think Manning Gottlieb OMD is special and I have told many clients and prospective clients that they are. They help us to engage with our consumers who are becoming more and more difficult to get to. It’s really incredibly complex and without those guys standing shoulder to shoulder with us we just wouldn’t be able to achieve it.
Craig Inglis, Customer Director, John Lewis
Manning Gottlieb OMD and AMV people have always worked really well together and collaboration is something you can never mandate but is still desperately needed. The results speak for themselves, highly-awarded, most awarded in IPA Effectiveness history in fact, really high performance in a highly competitive media environment.
Dame Cilla Snowball, Group Chairman and Group CEO, AMV BBDO
The MG OMD team have always pushed the boundaries of creative innovation and this year the work we’ve just launched with them for Waitrose & Partners/John Lewis & Partners is of a standard rarely seen. It is in my view the best of an iconic series. MG OMD are my agency of the year.
Simon Daglish, Deputy Managing Director, Commercial, ITV
I believe that we have chosen the best agency to work with government on world-class campaigns that deliver the best possible outcomes, provide value to the taxpayer and are industry-leading in transparency standards.
Alex Aiken, Executive Director, HM Government Communications

Manning Gottlieb OMD stands out as a beacon of positive change and decency - Campaign 2019