Our ambition has always been to be the best, rather than the biggest, media agency in the UK. We have created something different to compete: Creativity twinned with effectiveness. All of which leads to business success for our clients.
Creativity in our thinking, creativity about what media can be and creativity in the way we work with media partners and clients. Creativity which results in effectiveness. Creativity which comes from having the best talent in the industry.
Part of a powerful family
We are part of both the OMD and Omnicom Media Group (OMG) Network. OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. We’re much more than a media agency. We have a wide range of specialist services that deliver more effective business outcomes for our clients. This powerful family gives us world-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.
Founded in an era dominated by the big buying shops, Nick Manning and Colin Gottlieb had a shared, clear ambition. They wanted to create a business where media would make a significant difference to their clients. So they wrote a ‘manifesto’ for the business, including the following words written 28 years ago, still relevant now:
“Given an ever-increasing choice, today’s media literate generation is developing a butterfly mentality in their media use…viewers, listeners..are swiftly moving targets and, as media specialists, we have to adopt an equally light-footed approach to media choice and tactics.
MGM had been created to put imagination back into media.
MGM was created to deliver what advertisers really need – imaginative media solutions allied to sharp negotiation. In other words, media that sells.”
In 1997, MGM became part of the Omnicom Group and in May 2002 MGM became Manning Gottlieb OMD, orbiting within one of the biggest marketing communications groups in the world.
The founding principles that Nick and Colin stood by all those years ago have remained at the heart of the agency and today Manning Gottlieb OMD is the largest agency within Omnicom Media Group, and the third largest in the UK with a headcount of 500+.