We partner with our clients to develop progressive solutions (in communications and beyond) that deliver business impact via our planning process, Design and our people-based precision marketing and insights platform, Omni.
Our areas of expertise include: Automotive, Retail & CPG, Ents & Tech, Government, Telecoms and Travel.
A centre of excellence for strategy, planning, effectiveness, creativity, behavioural science, consumer research, data analysis and marketing technology. Our ambition is to inform, inspire and challenge the agency by placing creative thinking, insight and effectiveness at the heart of everything we do.Effectiveness Strategy Planning Martech Services Consumer Research & Insight Affiliate Management Lead Generation
A collective of Manning Gottlieb OMD and Omnicom Media Group UK specialists focused on generating ideas and delivering effective campaigns for our clients. Delivered through a blend of partnerships, content and experiences, and a collaborative approach with our media and platform partners to access audiences at scale.Social Marketing & Studio Tech Innovation & Development Partnerships FUSE: Sports Marketing & Experiential
Design is our planning process. It was created to ensure that the consumer’s experience is at the heart of what we do.
It comprises of four stages and ensures we are identifying the most important business questions our clients are asking us today and are using the right tools and techniques to respond with the best answers. It provides a consistent way of working, moving teams through our stages of planning.
1. Ambition, where we specify the goals and the right mix of people and skill-set to deliver upon those goals.
2. Empathy, where we uncover a richer understanding of the consumer – un-met needs and untapped desires that define the strategic opportunity – and how/when/where a brand can use communications and media to fulfil those needs.
3. Craft is the point at which we create connected consumer experiences and the media ideas and plans that support them.
4. Activate focuses on agile trading, optimization and insightful analysis.
Omni is Omnicom’s people-based precision marketing and insights platform bringing us closer to the consumer than ever before. Omni provides access to all of our apps across insights and development, audience building and channel planning, content inspiration and message distribution, in a single, user-friendly environment that will be used by all of our planning and buying teams on a daily basis.
Omni is designed to identify and define personalised consumer experiences at scale, in order to drive the best results for our clients.