Services
Clients
We partner with our clients to develop progressive solutions (in communications and beyond) that deliver business impact via our planning process, Design and our people-based precision marketing and insights platform, Omni.
Our areas of expertise include: Automotive, Retail & CPG, Ents & Tech, Government, Telecoms and Travel.
Consult
A centre of excellence for strategy, planning, effectiveness, creativity, behavioural science, consumer research, data analysis and marketing technology. Our ambition is to inform, inspire and challenge the agency by placing creative thinking, insight and effectiveness at the heart of everything we do.
EffectivenessEffectiveness
Our visions is to create a culture of Effectiveness for both MG OMD and our clients by having effectiveness embedded across all stages of the media planning and buying process.
Effectiveness is about deep-diving into clients’ marketing performance, and identifying whether a piece of activity has produced the desired or intended results – with a view to informing the future planning process, and to sustain or justify future investments.
We believe that the formula for effectiveness is a function of powerful data + creativity.
We have a dedicated ‘Effectiveness Team’ that partners with clients to link the many different aspects of marketing measurement together by ensuring that objectives are clear, measurement of those objectives is clear, and recommendations for future campaigns and strategy is insightful and actionable. The ‘human’ interpretation and input, we believe, is a vital component of creating effective outcomes for our clients.
Strategy
We believe in a culture of strategic thinking and therefore our focus is twofold: creating advantage for clients by focusing on the most impactful growth opportunity and inspiring the agency through thought leadership.
In order to deliver on this, the strategy team has a deep understanding of the client’s business (not just the marketing bit), a curiosity into how people behave and a clear point of view on how communications work.
Our integration within Consult ensures our approach is consistently fuelled by data and insight and has clear implications for communications. We are proud of the strategies we develop though this mix of expertise and continue to create effective, award-winning work for our clients.
Planning
Our planning process is called Design. It was created to ensure that the consumer’s experience is at the heart of what we do.
It comprises of four stages and ensures we are identifying the most important business questions our clients are asking us today and are using the right tools and techniques to respond with the best answers. It provides a consistent way of working, moving teams through our stages of planning.
1. Ambition, where we specify the goals and the right mix of people and skill-set to deliver upon those goals.
2. Empathy, where we uncover a richer understanding of the consumer – un-met needs and untapped desires that define the strategic opportunity – and how/when/where a brand can use communications and media to fulfil those needs.
3. Craft is the point at which we create connected consumer experiences and the media ideas and plans that support them.
4. Activate focuses on agile trading, optimisation and insightful analysis.
Martech Services
Our MarTech team helps clients ensure strategy and investment for Data & Technology are delivering the business outcomes they are expected to deliver.
We are technology agnostic and our knowledge of the different tech stacks mean we can provide impartial, high-value and clear advice coupled with implementation and operational support where needed.
Our MarTech team is powered by Annalect Marketing Science: our specialist marketing analytics service. Find out more about Annalect here. https://www.annalect.com/
Consumer Research & Insight
The Consumer Insight Team at Manning Gottlieb OMD combines expertise in research techniques with a wide variety of data sources (from around the agency and beyond), to discover actionable insights that challenge our view of consumers and answer key questions related to consumers, brands and campaigns. Working as part of Consult, and powered by Annalect Marketing Science, we bring together research, data, behavioural science and strategic thinking to deliver key business and marketing recommendations for our clients.
Annalect Marketing Science is our specialist marketing analytics service. Find out more about Annalect here. https://www.annalect.com/
Affiliate Management
Manning Gottlieb OMD offer a wide range of affiliate services to maximise our clients return on investment. Our affiliate specialists combine an agnostic approach to identify the best tech platforms based on the client needs with strategic planning and execution of campaigns to achieve and exceed objectives.
The team specialises in delivering affiliate management at all levels of involvement from planning and strategy to full end to end affiliate management including the execution of campaigns. In addition to this, Manning Gottlieb OMD has the ability to tap into the wider OMG network of agencies to leverage knowledge sharing and access resources and tools that benefit our clients.
The affiliate team have a combined experience of over 40 years, with established and direct relationships with key publishers in the affiliate and aggregator sectors. Our specialists have skills and experience with all platforms and tech across the affiliate industry.
Lead Generation
Another one of our core capabilities is to work alongside clients to deliver better quality potential customers at volume for products and services that require nurturing before conversion. We work with a wide range of publishers and platforms that can deliver highly relevant leads for the products and services our clients are selling.
Our experts have the expertise to understand the client brief and match it with the right type of lead generation campaign to deliver the right audience for the client to nurture and convert into a paying customer. All of our lead campaign management goes through a rigorous process of data validation and GDPR compliance to ensure the integrity and quality of data delivered.
Create
A collective of Manning Gottlieb OMD and Omnicom Media Group UK specialists focused on generating ideas and delivering effective campaigns for our clients. Delivered through a blend of partnerships, content and experiences, and a collaborative approach with our media and platform partners to access audiences at scale.
Social Marketing & StudioSocial Marketing & Studio
We create award-winning solutions for agency clients who want assistance with any aspect of social media that is not biddable social advertising. Working closely with the wider agency teams to ensure that all activity is integrated into the broader media plan and can work in an integrated fashion with digital and content experience divisions.
Tech Innovation & Development
The team identifies nascent technologies and looks for opportunities for the consumer within them, in order to create a competitive advantage for clients. We implement technologies to take unnecessary friction out of the purchasing experience or in some cases, place it back in to disrupt.
We create award-winning technology-led experiences, in both digital and physical worlds. Our position in the UK market means we have a large technology partner network giving us access to key technology players, allowing us to create innovation roadmaps which solve business and marketing challenges and introduce clients to the latest hardware and software, bespoke to their business needs.”
Partnerships
Partnerships orchestrate a beneficial relationship between a client and media owner, providing the client with a range of incremental benefits which are defined individually.
Fuse: Sport & Entertainment Marketing
Fuse is Omnicom Media Group’s specialist Sport & Entertainment marketing agency operating in the UK and around the world.
Through a mix of association (IP) and related activation (media, content, experiences), sport and entertainment sponsorships enable brands to play a meaningful role in culture and talk to customers and fans through the medium of the things they care about.
The agency offers an end-to-end service which includes strategy, brokering, rights consultancy and measurement.
For more information, please visit www.Fuseint.com
Convert
A best-in-class team that specialises in how we plan, trade, manage and administer our clients’ investment across all media channels.
Paid SocialPaid Social
The Paid Social team at Manning Gottlieb OMD gives clients access to a team of specialists with unrivalled expertise running advertising campaigns across all the key social platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest and LinkedIn. Working with budgets both big and small the team strive to achieve the best outcomes for clients, whatever the objective.
Working across both brand and performance activity, the team have an in-depth knowledge of the latest formats and platform developments. Our close relationship with these channels also gives clients access to some of the most exciting alphas and betas available. By integrating paid-social activity seamlessly with other digital and offline channels, the team aim to ensure all campaigns achieve maximum effectiveness and look to prove this wherever possible.
The Paid Social team are powered by Resolution Media, Omnicom Media Group UK’s Search and Performance Marketing Specialist Service. Find out more about Resolution here: https://resolutionmedia.com/us/en/
Organic Performance
The role of the Organic Performance team at Manning Gottlieb OMD is more than just traditional SEO (Search Engine Optimisation). As one of the most cost-effective channels, our team of specialists look to optimise everything, everywhere, with a range of capabilities that can cover more than your website.
Sitting in the performance arm of the agency, the Organic Performance team offers an integrated way of working with other digital teams such as Paid Search and Social Marketing through our technical excellence, consumer understanding, and data-led strategies.
By improving the owned assets for our clients, we increase the quality and quantity of website traffic from all the key organic traffic sources including Google and YouTube. We make sure our clients are visible for users in their industry, valuable in connecting people to the answer they want, and quick in providing a frictionless search result to website experience.
We provide an end-to-end service from research and planning to production and analytics using only the top industry tools to make sure all our clients get the best service.
The Organic Performance team are powered by Resolution Media, Omnicom Media Group UK’s Search and Performance Marketing Specialist Service. Find out more about Resolution here: https://resolutionmedia.com/us/en/
Paid Search
Paid Search Marketing remains one of the key pillars of any marketing strategy. This channel is one of the fastest and most reliable ways to drive qualified traffic to your site and to grow your business. We bring the most accurate insight, effective technology and experienced teams to ensure that we deliver and drive value for your business.
Manning Gottlieb OMD has one of the largest qualified teams of Google Ads, Microsoft and Search 360 in the UK. We pride ourselves for being the best in the industry, providing unparalleled expertise running advertising campaigns across these platforms. Our data-driven, audience-first approach is crucial in helping clients stay ahead of the curve.
We are living in a world where customers casually cross multiple marketing channels. Working with a full-service media agency, you will be collaborating with experts that have the ability to capitalise a seamless brand presence to drive a stronger integration and form a holistic marketing strategy between paid search, digital, and offline channels.
The Paid Search team are powered by Resolution Media, Omnicom Media Group UK’s Search and Performance Marketing Specialist Service. Find out more about Resolution here: https://resolutionmedia.com/us/en/
Programmatic
Manning Gottlieb OMD offer a suite of Programmatic services that focus on maximising performance efficiencies when purchasing display media on behalf of MG OMD’s clients. Our specialist team combines on-site and market analytics with the use of first, second and third-party data to deliver relevant and personal advertising at the right time and place, to the right users.
From technology adoption strategy and implementational planning to audience segmentation and dynamic creative solutions – our programmatic specialists can support variant levels of advertiser needs. Our capabilities include several core display products such as Rich Media, Native, Amazon E-Commerce, Mobile Location, and Digital Out-of-Home (OOH), as well as out of scope insight and consultation services.
With Omnicom’s group powered scale for inventory negotiations and resource for data warehousing, our fully accredited activation team is equipped to deliver efficient programmatic excellence.
Audio Visual (AV)
The Audio Visual (AV) team’s primary role is to plan and buy media across all AV channels (TV, Linear Radio, Digital Audio, Cinema, Broadcaster Video on Demand and Online Video).
Using specific planning tools , the AV team assist with budget allocation and the construction of AV media plans, detailing specific media owners, pricing, phasing and delivery information.
The AV team are keen negotiators, leveraging their strong relationships with media owners to ensure the delivery of live campaigns, as well as monitoring delivery and producing post campaign analysis. It is also the responsibility of the AV team to manage the delivery and coordination of media audits, along with the reporting of results, follow-up on actions, and educating the Client Partners.
Out of Home (OOH)
Using both proprietary and industry specific planning tools , the OOH team assist with plans featuring data led recommendations around environment, format, pricing, phasing and audience delivery. The team ensure full campaign delivery including post campaign analysis.
The team leverage their position in market, and strong relationships with media owners, to ensure the delivery of high value and quality to clients. It is also the responsibility of the team to manage the delivery and coordination of media audits, along with the reporting of results, follow-up on actions, and educating the Client Partners.
The OOH team are powered by Talon Outdoor, the independent Out of Home media specialist. Find out more about Talon here: https://talonoutdoor.com/
Publishing
The Display teams role covers the planning and buying of all media within the print publishing and digital display markets. From a print perspective this ranges from both the national and regional newspaper titles, through to consumer magazines and trade specific publications, whilst the digital display arena incorporates both the online offerings from the these publishers, as well as the significantly wide number of other content providers, all of whom offer potential marketing opportunities.
Working from any given client brief requirements, the team have access to a wide range of both bespoke agency planning tools, as well as the industry based research offerings. The team also work closely with the various trade bodies.
Services
OMD Design
Design is our planning process. It was created to ensure that the consumer’s experience is at the heart of what we do.
It comprises of four stages and ensures we are identifying the most important business questions our clients are asking us today and are using the right tools and techniques to respond with the best answers. It provides a consistent way of working, moving teams through our stages of planning.
1. Ambition, where we specify the goals and the right mix of people and skill-set to deliver upon those goals.
2. Empathy, where we uncover a richer understanding of the consumer – un-met needs and untapped desires that define the strategic opportunity – and how/when/where a brand can use communications and media to fulfil those needs.
3. Craft is the point at which we create connected consumer experiences and the media ideas and plans that support them.
4. Activate focuses on agile trading, optimization and insightful analysis.
Data-Led
Omni is Omnicom’s people-based precision marketing and insights platform bringing us closer to the consumer than ever before. Omni provides access to all of our apps across insights and development, audience building and channel planning, content inspiration and message distribution, in a single, user-friendly environment that will be used by all of our planning and buying teams on a daily basis.
Omni is designed to identify and define personalised consumer experiences at scale, in order to drive the best results for our clients.