MG OMD FWD 9th March

  • A new social media engagement rate benchmark report suggests engagement has hit an all time low, except for TikTok which focuses on filling your feed with its algorithm rather than content from your friends.
  • Agency experts share how they are testing live shopping and which categories work best
  • TikTok teams up with Comic Relief for LIVE gifting campaign to allow people to send limited edition Red Nose gifts during creator livestreams
  • Head to Raven Row in Spitalfields to see ‘People Make Television’, an exhibition of the BBC’s Community Programme Unit where everyday folk made content about the issues that mattered most to them.

MG OMD FWD 2nd March

Hello and welcome to this week's edition of MG OMD FWD for all things digital.

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