flora-williams's thoughts
The MG OMD blog covering all thoughts, news and views.
The Power of Parasocial: the trust hiding inside your media plan
The Power of Parasocial: the trust hiding inside your media plan is about how the trusted relationships audiences build with presenters, creators and media channels can create powerful opportunities for brands. It explores why brands need to understand these existing connections and adapt how they show up, so they feel like a natural part of the relationship rather than an interruption.
THE PLANNING ADVANTAGE HIDING IN BRITAIN’S COMMUNITIES
What Britain's summer of belonging means for H2 planning
The Results Are In: Why Audio is set for a 2026 Revival
Discover why audio is making more noise than ever moving into 2026. MG OMD's Flora Williams unpacks the latest RAJAR figures, revealing how commercial radio's record growth, evolving listening habits, and authentic connections offer a compelling new opportunities for brands.
