Following weeks of heated debates and deliberation on the judging panel over this year’s amazing selection of entries, we’re excited to announce the official 2020 Performance Marketing Awards (PMA) shortlist.
Taking us into the new decade, this year’s selection really stood out as campaigns demonstrated both excellence and innovation within the performance marketing channel. Each showcased smooth cross-channel communication, excellent implementation of data and innovative uses of emerging technologies within campaigns.
“Judging this year was made really difficult due to the high standard of the award entries. Our industry continues to innovate and this was evident in both entries from smaller companies and agencies as well as the large blue-chip companies,” said Caroline Mulvihill, founder of Caroline Consults.
“This was my first time judging the awards and it was a real privilege to see all the fantastic work from across the industry. The award submissions are a testament to all the hard work, dedication and innovation from some of the best talent, brands and partners around. Well done to all involved, you should be very proud!” said Christiana Kyriakides, head of performance marketing at Feelunique.com.
See who made the shortlist for this year’s PMAs.
Channel & Campaign Awards
Starting with the Channel and Campaign Awards, which includes two new categories Best Programme Launch or Migration and Best Price Comparison Website Strategy. For the former, the likes of CJ Affiliate, Partnerize, Impact, Rakuten Advertising and ThoughtMix have been shortlisted whilst Awin, finder.com and Optimise Media made the cut for the latter.
For Best Lead Generation Campaign, a fresh collection of entrants made the shortlist including Perform(cb), Pufferr and Dentsu Aegis Network in addition to Inflecto Media, The Groupon Reach Network and Wavemaker. For Best Paid Search, newcomers Fountain, Navigate Digital, Vodafone and Zenith Media made the cut amongst others.
In the most entered category of the awards, Best Use of Data, the likes of Capitify, OMD UK, Medialab Group and NMPi by Incubeta made the shortlist as well as Merkle, Awin and CJ Affiliate. Meanwhile, in two big categories: Best Managed Affiliate Programme (Enterprise Level and SME), Awin, CJ Affiliate, Rakuten Advertising, Webgains and Impact are featured alongside new companies Havas Media, Silverbean, Summit Media and ThoughtMix.
Best Affiliate Marketing Innovation sees Envolve Tech, Smarter Click and Soreto compete with heavyweights Awin, Partnerize and Impact for the top prize. Meanwhile, Global Savings Group, iProspect, Octagon and Planit made the shortlist for Best Content Marketing Campaign and Ball Street Network, Cult Beauty, PHD UK and The Corner for Best Influencer Marketing Campaign respectively.
Most Creative Performance Marketing Campaign includes RocketMill, CHS, Merkle and Navigate Digital whilst Premier League stars Chelsea FC, TMW Unlimited, Home Marketing Ltd and more compete for Best Integrated Performance Campaign.
Best Brand Engagement Campaign includes Xaxis, Ball Street Network and Wavemaker go head-to-head with The Groupon Reach Network and Awin for the category price whilst for the ever-popular Global Excellence, Honey, Planit, NMPi by Incubeta in addition to Awin, Rakuten Advertising and The Groupon Reach Network are shortlisted.
Vertical Awards
Over to the Vertical Awards and starting with another new category, Best Fashion, Health and Beauty Campaign, which sees finder.com, Acquire Performance Marketing, Rakuten Advertising and more shortlisted.
In another big one for Best Retail and E-Commerce Campaign, Stellar Search, RevLifter, Propellement LTD and OMD UK amongst others made the shortlist whilst Impact, HSBC UK, iProspect and Zenith UK compete for Best Finance Campaign.
Best Technology and Telecoms Campaign and Best Travel, Leisure and Lifestyle Campaign respectively sees Sage, Essence Global and Manning Gottlieb OMD in addition to The Kite Factory, Uniqodo, Infinity and more shortlisted.
Industry Awards
Lastly, into the Industry Awards, which includes staple categories Best Performance Marketing Technology,Most Effective Agency and Best Team in Performance Marketing in addition to new ones: Community Hero and Best Customer Conversion Platform. For the former, Impact, NMPi by Incubeta and The Groupon Reach Network are shortlisted whilst for the latter, the likes of Honey, Envolve Tech, RevLifter, Smarter Click, Uniqodo, Acquire Performance Marketing and Global Savings Group are all shortlisted.
Voting open for Industry Choice and Rising Star
Alongside the shortlist reveal, the voting to determine the winners of the Industry Choice and Rising Star categories are now open.
As per previous years, these include Publisher’s Choice of Network and Industry’s Choice of Publisher, which sees 2Checkout, Awin, CJ Affiliate, Rakuten Advertising and Skimlinks shortlisted for the former and Latest Deals Ltd, Quidco,TopCashback, Smarter Click and Global Savings Group shortlisted for the latter.
This year’s Rising Star features a selection of exceptional individuals who are making waves in the world of performance marketing, featuring Awin’s Stephen Short, Artefact’s Bobby Gray, CJ Affiliate’s Kaleesha Rajamantri and PerformanceIN 50 Ones to Watch stars Paul Riera Lop (Webgains) and Bryony Smith (Optimise Media) respectively.
For the Industry Choice voting, we will only accept one vote per company, so please ensure you have permission to vote on behalf of your team. For Rising Star, there are no voting limitations.
You can view the full list and vote for your industry awards winners via the PMA website.
This article was originally published by PerformanceIn.