Our People

Natalie has been with MG OMD for 16 years, and CEO for the past 3 years. She began her career in magazine publishing, and then spent half of her career at MG OMD in digital marketing roles. In her time at MG OMD she has helped the agency win many accolades; Campaign's Media Agency of the Year 2018 & 2019, MediaWeek’s Media Agency of the Year 2019 & 2021, Campaign's Global Agency of the Year 2020 & 2022, Campaign’s Agency Partner of the Year 2020, 2021 & 2022, most awarded media agency at 2021, 2022 & 2023’s MediaWeek awards, winning the Grand Prix in 2022. The agency works with incredible clients including the John Lewis Partnership, Specsavers, VMO2, giffgaff, Renault, Nissan, British Airways, Sony Pictures and is privileged to be responsible for the HM Government buying account. The agency prides itself on effective creative media work and is the most awarded media agency in the history of the IPA Effectiveness awards. Natalie is well respected for her people-first leadership approach, with the agency listed in Campaign’s Best Places to Work for 5 years, and in Sunday Times Best Places to Work 2023. Natalie has been recognised as the top UK Media Leader in Campaign’s review of the year in both 2021 and 2022, and awarded Mediaweek's Media Leader of the Year in both 2022 and 2023. She is a proud WACL member, sits on the Advertising Association Front Foot Board and is responsible for MG OMD’s 3-year partnership with the Media Trust’s Communicating Climate Programme.

Kat joined MGOMD in 2008 and now sits on both the Strategic Board and Steering Group as Managing Director. Her 19 years in advertising span media planning & buying, as well as creative account management and brand planning. She has spent most of these years at MGOMD, working across Public Sector, Automotive, Beauty, Tech, Travel and FMCG. This experience helps her to deliver against her primary role: translating what clients need from their agencies now and next into more relevant products and service solutions, so that teams can pursue more progressive and effective work. Kat recently led the introduction of fully integrated client teams at MG OMD, to increase agility and ability to innovate. Kat sits on the IPA Council and is also a proud member of MEFA, engaging in D&I initiatives both in and outside of the agency to help create a new dawn of responsible practice in the industry.

Paddy is responsible for the agency’s thinking about how brands and consumers interact, with a particular focus on how communications can have the maximum possible impact on a client’s business performance. He has 23 years’ experience in the industry, across both media agencies and advertising agencies (including 15 years at MG OMD). In that time, he has worked on a wide range of iconic brands in multiple sectors and has authored numerous award-winning campaigns. He has 19 years’ experience in the industry, across both media agencies and advertising agencies. In that time, he has worked on a wide range of iconic brands in multiple sectors and has authored numerous award-winning campaigns.

Chief Client Officer at MG OMD, I have extensive experience leading departments, clients, new business, media training, diversity & inclusion, mentorship, sponsorship, events, projects, culture. I’m a people focused C Suite leader with a proven track record in collaboration, in building teams and working with speed, humour, kindness, and purpose.

David Bratt is Chief Operations Officer at MG OMD, encompassing oversight of our commercial and operational processes. David has spent over 20 years in media and has been at Manning Gottlieb OMD since 2004, working across a range of clients in the Alcohol, Automotive, Government, Entertainment, Travel and Charity sectors. He has overseen activities across our agencies retail accounts, delivering award-winning work on Specsavers and John Lewis, amongst others and helping our clients take advantage of data-driven marketing to power their communications. Most recently, he has overseen much of our new business activity and helped transition new account wins O2 and giffgaff into the MG OMD family. Away from the office, David is a keen Fulham fan, golfer and spends most weekends running constant errands for his two boys.

Martin comes with over 25 years of investment experience with 15 of those within the OMG group. Martin has been at MG for close to 10 years joining as a Retail Investment Director to Head of AV, then as an Executive Director and now as Head of Investment. Martin’s role is to ensure that the implentational planning, activation and value delivery of our client’s investment is of the very highest standard in the industry. By helping to ensure that our media partner relations are the most optimal they can be (MG OMD has been voted Media Week’s Agency Partner of the Year three years in a row as voted by the media owners themselves) we can ensure our clients are at the cutting edge of what can be planned and delivered by our media partners (as demonstrated by MG OMD being the current Thinkbox TV Planning Agency of the Year 2022). Alongside his media experience Martin also leads the MG OMD Boxing Club, offering physical and mental wellbeing support for our agency people in association with the Fitzroy Lodge Amateur Boxing Club. Our association with the Lodge also offers work experience and mentoring for non-agency club members at MG OMD.

An Omnicom veteran with 20+ years’ experience across digital, strategy and planning, Tamara’s role is to ensure that creativity is at the core of all MG OMD’s integrated work. Her focus on delivering stand-out creative innovation for Virgin Media O2, John Lewis & Partners, Specsavers and Ring.com, amongst others, has been highly awarded on local and global stages, including Media Week, Campaign, WARC, Cannes and the IPA Effectiveness Awards. By pushing the definition of media to its limit and beyond, Tamara had been instrumental in driving not only an incredible body of innovative work for MG OMD, but her ambition, energy, and commitment towards refusing good and aiming for great, fuels a culture of creativity at MG OMD that has propelled them to be crowned as Media Week’s Agency of the Year 2019, and 2021 and Global Agency of the Year 2020 & 2022. Tamara was also honoured by Campaign as one of the industry’s six women who are Conquering Creativity in the inaugural 2019 Female Frontier awards.

Tom’s career started in Search, working across both SEO and PPC in-house in the travel, commerce and publishing verticals, working both client-side and agency-side roles before joining OMD EMEA and establishing, leading, and growing their digital team. Tom joined MG OMD in 2022 as Chief Digital Officer and works with the MG OMD digital leadership team, client teams and centres of excellence across OMG to deliver excellence in digital execution, data strategy, measurement & effectiveness across our clients' campaigns.

Rav is a seasoned finance professional with a strong background in financial management and extensive experience in the media industry. He joined MG OMD in 2007 as a Management Accountant and quickly rose through the ranks, eventually being promoted to his current position of Managing Partner: Head of Finance. Rav is responsible for providing strategic financial guidance and supporting all areas of financial and business decision-making. His expertise includes financial planning, budgeting, financial reporting, risk management, and audit oversight. Rav's keen financial acumen and deep understanding of the media landscape have contributed to the agency's success in managing its financial operations effectively. Rav is a qualified accountant and a member of the prestigious Chartered Institute of Management Accountants (CIMA). He brings a wealth of financial knowledge and expertise to his role, utilizing his skills to drive financial performance and ensure sound financial governance within the organization. Rav's strategic financial guidance has played a critical role in shaping Manning Gottlieb's financial strategies and driving the agency's success in a highly competitive industry.

Adam works in close partnership with HM Government to help deliver their objectives. Adam plays a key leadership role in a team of over 160 people servicing a portfolio up to 90 public sector clients spending £250+ per year. Adam’s role is to help the team deliver our commitments for client outcomes, working in partnership with Government and other industry stakeholders. Adam has worked within Omnicom for over 20 years, in a variety of roles across multiple sectors, starting in investment, then leading client planning output and special projects across the group. This has given him a huge breadth of operational experience. He is also well known for being the funniest member of the team.

Clare leads the growing People Team at MG OMD. The People Team is wholly focused on ensuring that MG OMD creates a supportive and engaging environment that brings the best out of all 500 of its people. Clare is hugely passionate and proud to work for MG OMD. Joining a mighty 15 years ago, Clare has seen the agency go through a huge amount of growth whilst still maintaining the most wonderful and unique culture.

Tim started his agency career at MG OMD, joining as a graduate in 2006, starting out in radio before making the transition to social media when many of the social networks were still in their infancy. He has spanned agency and client-side roles and across content, media and creative disciplines and leads our in-house social and content offering, and our relationships with OMG content and experience agencies. Tim also leads the agency Responsible Media positioning, covering sustainability, transparency, ethics, and representation (working in union with OMG’s award winning Unite agency). Tim has pushed sustainability in our industry for some years, and he was a founder member of the IPA Climate Charter Council (part of Ad Net Zero) and has been working with Media Owners on a self-reported framework of carbon emissions, sustainability policies, and goals. At MG OMD, he has led a company-wide initiative with the Media Trust to help charities with their comms goals as part of the Garfield Weston #CommunicatingClimate programme, now in its second year and has scooped the agency Best Business Transformation at the Ad Net Zero Awards.

Glenn has over 22 years media experience, with 16 of those spent within Omnicom working across buying, planning and client leadership at MG. Leading a large client collective focuses on delivering flawless fundamentals and leadership in media and communications for some of our biggest clients, managing a team comprised of MG and OMG’s breadth of specialisms and services. Glenn gained a strong grounding in Automotive advertising across Nissan, Renault, and Dacia before leading the Virgin Media and John Lewis Partnership collectives, helping deliver award winning campaigns in lockdown for Virgin Media, overseeing the launch of John Lewis’ Christmas 2021 campaign into the Metaverse & I’m a Celebrity whilst also helping launch the new John Lewis brand ‘Anyday’ to the UK market. More recently working across MG’s Travel and Automotive clients with British Airways and Renault/Dacia focused unlock growth for all three brands through media.

Katherine is responsible for devising the agency’s brand communications, as well as navigating new client business and retention. In 2022 alone, her department helped secure £225m of new business and consequently Katherine was recognised at the Top five new-business chiefs by Campaign. Katherine has been at the agency since 2009 years in her previous role she led the Virgin Media account, developing the team set-up and strategic direction. More recently, Katherine was Joint Head of Retail at MG OMD which included leading the Waitrose accounts delivering award winning campaigns. Katherine used her breadth of experience of working with clients, account management, planning to understand what clients want from their agencies and ensure that MG OMD is best placed to fulfil this in new business and communications to the industry.

Matt has worked across multiple agencies, roles, and sectors in his 19 years in media, and starting life as a digital specialist has equipped him well for many of the challenges that brands face in today’s modern media landscape. Over the past 5years at MG Matt has been responsible for some of our most important client relationships and shaping them to deliver industry leading work. Matt firmly believes in media as a powerful multiplier for effectiveness when used creatively and has brought that to life through award winning campaigns recognised by Campaign, Media Week, IPA, Festival of Media and WARC amongst others. Alongside his day-to-day responsibilities Matt has also launched MG Open Media Academy, our free training programme to help make media careers more accessible to people from underprivileged backgrounds.

Paula joined MG OMD in 2015 and is responsible for the Virgin Media O2 portfolio, including Virgin Media’s Brand and Acquisition activity, Virgin Mobile, giffgaff and Virgin Media Business. She joined with a wealth of knowledge from a wide variety of categories ranging from FMCG to insurance aggregators. Paula thrives on delivering strategic, insight-driven, creative work that makes a difference to the Virgin Media business. Her particular interests lie in the relationship between long-term brand building and short-term sales drivers and the effects these can both have on driving growth, along with using analytical data to reinforce consumer behaviour.

With more than 20 years’ experience in digital split between client- and agency-side, Matt’s focus now is getting the most out of complex tech stacks and unlocking the power of data to drive growth. His experience covers every aspect of digital and he prides himself on being able to simplify even the most complex of subjects as well as his ability to bring the right group of people together to solve even the most challenging problems.

Alex is responsible for account management & client servicing within the OmniGOV team, working with over 70 public sector departments & organisations. She has been at MG OMD for 5 and a half years but has worked in media for 14. Prior to taking on her role as Head of Clients for OmniGOV she was responsible for overseeing account management and planning services across MG’s Government, technology & automotive clients including, Intuit, Mitsubishi, HMRC, the FCA, Ministry of Justice and NHSBT. Over the years Alex has worked across a range of different sectors and with some of the UK’s biggest brands including, PepsiCo, Morrison’s, IKEA, HBOS and Heinz. Outside of work you’ll find her propping up the barre at ballet lessons!

James, or ‘JT’, has worked at MG OMD for over 11 years. His passion and experience is in the areas of planning and client leadership. JT has spent time working across several clients and sectors in his time at MG: from Telco, to gaming, tech, retail, cosmetics, the alcohol category, as well as time as the Head of Implementational Planning within the Government department. JT loves getting to know clients’ businesses, their challenges, objectives, and objectives, to in turn lead his teams to deliver solutions that help drive brand and business growth.

Gerry has worked in media for 17 years, leading a variety of clients from Microsoft to Estee Lauder Companies, and most recently the John Lewis Partnership, she is passionate about great media planning, grounded in understanding the data and the audiences. She has driven transformation across her clients leading to award winning work from IPA to Cannes.

With over 12 years’ experience in digital marketing agencies supporting some of the UK’s best-known brands, Jocelyn leads MG OMD’s digital division of over 70+ social, search and SEO specialists. Her role focuses on driving innovation, quality assurance, capability development and integrating core digital investment channels to deliver on MG’s clients’ goals. From performance to branding strategies, biddable to reservation buying, the team are subject matter experts across established and emerging social and search platforms. She is a member of MG’s Digital Leadership Team (DLT), contributing to the digital agenda for the agency and increasing the digital and data maturity of MG’s clients. Jocelyn is proud to have been shortlisted for Women in Search in 2016, recognised as one of Google's "Searchies" in 2018 and inducted into OMG UK’s University alumni in 2022.

Rob leads the Effectiveness, Marketing Science, Insight and Data and Tech Strategy teams at MG spearheading the marketing effectiveness remit and story of the agency. Rob is passionate (read full on nerd) for everything marketing effectiveness and takes great pride in working with clients to build the business case for marketing. Delivering sustainable growth through improved understanding, inclusive action, and tangible outputs.    Rob has over 20 years marketing experience and has spent the last six years at Omnicom leading group wide marketing effectiveness efforts and programs. Additionally, he spent two years as the Co-chair of the OMG Disability and Neurodiversity, leading our efforts in promoting a culture of inclusivity and disclosure across our companies. Prior to Omnicom Rob was head of Media Strategy and Effectiveness at Sky and led the EMEA Multi-Channel Analytics practice at Ebiquity. 

With over 18 years’ experience in strategy and insight across of breadth of clients including those with complex portfolios, such as J&J, as well as international megabrands, H&M and Xbox, Sophia now leads the Strategic Planning for the UK Government, using comms for societal good - from convincing people to donate blood or get their winter vaccines, to encouraging them to be vigilant in crime hotspots, pay their taxes, and understand signs of fraudsters. This philanthropic passion extends to her work in the industry as former Vice President of Bloom, a 500-strong network for women in communications, where she has a proven record in supporting fellow minorities and women. Her strategic craft has been honed over the years, but remains rooted in her relentless curiosity into human behaviour – a fascination that led to a PhD in Psychology, industry-leading research project UK by UM, and the work she does now in driving behaviour change through communications. In the last two years, she has pioneered new frameworks and tools for embedding behavioural thinking into planning, delivered 9x successful pitches, grown her team by 400%, and led research into the shape of communities in Britain today.