Virgin Media has paid tribute to the housebound British public with a morale-boosting film, in light of disruption caused by the ongoing coronavirus pandemic.
Created by Adam & Eve/DDB and set to Keep Your Head Up by Ben Howard, “Stay home, stay safe, stay connected” documents how people across Britain are keeping positive during the lockdown, from a care home in south Wales playing Hungry Hippos to a couple recreating their cancelled cruise holiday in their living room.
The ad also features nods to the NHS-praising initiative #ClapForOurCarers (which was also acknowledged by Channel 4 in an ad break takeover) and ends as a collection of families keep in touch with each other via webcam. Media is handled by Manning Gottlieb OMD.
Yesterday (Tuesday), Facebook released a similar film spot highlighting the role of human connectivity amid lockdowns across the globe.
This article was originally published by Campaign.