About

About

Over the past 35 years, MG OMD has grown into an agency that can offer our clients unprecedented insight, specialism, security, and transparency. Constant throughout that period has been our focus on innovation and effectiveness – creating difference that matters for our clients.

We are focused on using media to unlock our clients’ competitive advantage, delivering innovative, effective, and award-winning work and campaigns that create difference that matters.

MG OMD is the most awarded media agency in both the history of the IPA Effectiveness Awards. In 2024 we had an unprecedented year for recognition; winning 100% of the Best Agency accolades; Campaign’s Media Agency of the Year, Campaign’s Global Media Agency of the Year, The Media Leader’s Agency of the Year and Media Week’s Agency of the Year.

We’re extremely proud of our thriving culture; MG OMD placed in the Sunday Times’ Best Places to Work for the third consecutive year, our leadership leading and driving the industry and award-winning young talent. 

0
Powerful people in the UK
0+
Clients we are proud to partner with
0
Years young
0nd
Biggest media agency in the UK

Part of a powerful family

We are part of both the OMD and Omnicom Media Group (OMG) Network. OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. We’re much more than a media agency. We have a wide range of specialist services that deliver more effective business outcomes for our clients. This powerful family gives us world-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.

 

Omnicom Media  Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent.  Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 28,000 people serving the world’s leading brands in OMG agencies around the globe.

 

 

Our History

Founded in an era dominated by the big buying shops, Nick Manning and Colin Gottlieb had a shared, clear ambition. They wanted to create a business where media would make a significant difference to their clients. So they wrote a ‘manifesto’ for the business, including the following words written 35 years ago, still relevant now:

“Given an ever-increasing choice, today’s media literate generation is developing a butterfly mentality in their media use…viewers, listeners..are swiftly moving targets and, as media specialists, we have to adopt an equally light-footed approach to media choice and tactics.

MGM had been created to put imagination back into media.

MGM was created to deliver what advertisers really need – imaginative media solutions allied to sharp negotiation. In other words, media that sells.”

In 1997, MGM became part of the Omnicom Group and in May 2002 MGM became Manning Gottlieb OMD, orbiting within one of the biggest marketing communications groups in the world.

The founding principles that Nick and Colin stood by all those years ago have remained at the heart of the agency and today Manning Gottlieb OMD is the largest agency within Omnicom Media Group, and the second largest in the UK with a headcount of 565+.

What people say about us

You get a real sense from the agency that they set you up with success right from the start. They set out to raise Government and industry standards through partnerships, and there’s absolutely no doubt that they’ve achieved that.
Rupinder Downie, Partnerships Controller, Channel 4
I’ve lost track of the number of emails I receive from the team at MG about award wins. Whether it’s agency of the year, digital innovation or best use of data... they just keep on coming! It shouldn’t be a surprise because it reflects what me and my team see every day. Their thirst for innovation, their willingness to collaborate and experiment, their desire to disrupt the market with new ideas. To take such pride in the work they do and the agency they represent is a joy to see and long may that continue.
Chris Carter, Strategic Transformation Director, Specsavers
MG have built excellent tripartite relationships with the client team and our creative agency, ensuring genuine alignment and integration. They are great people to work with, genuine partners and brilliant at what they do. Building strong and enjoyable working relationships, which is so important especially at times of extreme pressure.
Martin George, Former Customer Director, Waitrose
Working with MG feels very inclusive, and we feel like an extension of their team which I think can be quite rare. The way we collaborate is constantly evolving and its fair to say they positively challenge us with ideas. They’re always pushing the boundaries and going that one step further, which has ultimately led to some of our best work.
Ayshe Aplin, Group Sales and Partnerships Controller, ITV
I believe that we have chosen the best agency to work with government on world-class campaigns that deliver the best possible outcomes, provide value to the taxpayer and are industry-leading in transparency standards.
Alex Aiken, Executive Director, Government Communication

MG OMD stands out as a beacon of positive change and decency - Campaign UK