About
About
MG OMD, a proud member of Omnicom Media Group, is more than a media planning and buying agency – we are passionate innovators and trusted strategic partners dedicated to creating difference that matters. Combining award-winning creativity, deep specialist expertise in digital and data, and unparalleled industry relationships, we deliver effective, future-proofed media solutions that drive lasting impact for our clients.
MG OMD is the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox TV Planning Awards. In 2024 we had an unprecedented year for recognition; winning 100% of the Best Agency accolades; Campaign’s Global Media Agency of the Year, The Media Leader’s Agency of the Year, Media Week’s Agency of the Year and Campaign’s Media Agency of the Year – an honour we’ve proudly retained in 2025. This year has also seen us win Gold at Cannes Lions Festival of Creativity for Media: Channel Integration.
We’re extremely proud of our thriving culture; MG OMD placed in the Sunday Times’ Best Places to Work for the third consecutive year, our leadership leading and driving the industry and award-winning young talent.
Part of a powerful family
We are part of both the OMD and Omnicom Media Group (OMG) Network. OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. We’re much more than a media agency. We have a wide range of specialist services that deliver more effective business outcomes for our clients. This powerful family gives us world-class purchasing power to meet the tough buying demands of the world’s biggest advertisers.
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 28,000 people serving the world’s leading brands in OMG agencies around the globe.
Our History
Founded in an era dominated by the big buying shops, Nick Manning and Colin Gottlieb had a shared, clear ambition. They wanted to create a business where media would make a significant difference to their clients. So they wrote a ‘manifesto’ for the business, including the following words written 35 years ago, still relevant now:
“Given an ever-increasing choice, today’s media literate generation is developing a butterfly mentality in their media use…viewers, listeners..are swiftly moving targets and, as media specialists, we have to adopt an equally light-footed approach to media choice and tactics.
MGM had been created to put imagination back into media.
MGM was created to deliver what advertisers really need – imaginative media solutions allied to sharp negotiation. In other words, media that sells.”
In 1997, MGM became part of the Omnicom Group and in May 2002 MGM became Manning Gottlieb OMD, orbiting within one of the biggest marketing communications groups in the world.
The founding principles that Nick and Colin stood by all those years ago have remained at the heart of the agency and today Manning Gottlieb OMD is the largest agency within Omnicom Media Group, and the second largest in the UK with a headcount of 565+.
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