will-selwyn's thoughts

22 May 2026 / Will Selwyn

Growth comes from knowing your community better than anyone else. That was the thinking behind our conversation. The discussion was a real insight into what it takes to build a community as a brand and business, and the importance of taking the time to do things properly and with depth. In this piece, our Media Creativity and Innovation Director Will Selwyn discusses his view on the power and importance of communities, and what this means for brands.