Adventure Cinema
In order to hero Ring’s ‘Peace of Mind’ messaging throughout the summer months, we wanted to partner with a popular and respected UK media partner to further drive positive association of Ring and the summer, whilst reaffirming Ring as the number one brand in the Smart Home Security category.
Our long-term headline sponsorship of Adventure Cinema; an outdoor cinema event for UK families, allowed us to reach our summer audiences at scale, in a medium that’s memorable and enables us to capture their attention in an ‘away from home’ mindset. It also allowed us to bring to life Ring’s brand personality through an exciting and creative concept, putting Ring’s products front and centre throughout the activation.
Through this the Sponsorship drove product relevance and gave consumers a positive brand experience with Ring, further building on our brand Love and Trust metrics.
With events taking place throughout the summer in premium local environments we looked to amplify this activation with organic social and influencer content where we sent talent to the event to capture content on-site.
The campaign delivered strong results across all key objectives, successfully reinforcing Ring’s brand trust and love metrics. The partnership with Adventure Cinema achieved impressive cut-through, with high levels of brand recall among attendees and positive sentiment throughout the summer. Beyond the events themselves, digital amplification through CRM, organic social, and influencer content extended the campaign’s reach and engagement significantly. Overall, the activation demonstrated the power of combining memorable, real-world experiences with scaled digital storytelling to strengthen Ring’s position as the leading smart home security brand.