Virgin Media x Netflix Halloween Takeover at Waterloo
For Halloween 2025, Virgin Media launched an immersive Netflix takeover at London Waterloo Station designed to bring its entertainment proposition to life during a high footfall period. The activation showcased Virgin Media’s updated TV bundles, which now included Netflix at no extra cost, so we worked with them to bring Netflix favourites to life in a creative media first.
The idea centered on reimagining three underutilised ticket office windows at Waterloo Station, which we opened up for the first time commercially, creating a new TfL media opportunity. These windows were transformed into striking 4D visual portals inspired by Netflix titles Stranger Things, Wednesday and Squid Games.
Across the two-day activation, commuters were invited to interact directly with the installation, approaching each window to request a “trick or treat” ticket from costumed characters associated with the shows. These tickets could then be redeemed at a dedicated experiential space located within the main station concourse, featuring themed lucky lockers containing prizes such as show merchandise and vouchers. The experience was designed to be playful, theatrical and shareable and with constant queues and restocks across the 48hr activation, the commuters of Waterloo certainly seemed to agree!
This Waterloo takeover formed part of a broader Virgin Media entertainment campaign running across AV, digital and out-of-home channels. Within that wider context, the station activation acted as a tangible extension of the brand’s entertainment message, reinforcing Virgin Media’s position as a gateway to premium entertainment, all in one place.