Started in 2010 by Canadian teenager Brittany McMillan, Spirit Day was created in response to bullying-related suicides of gay school students. The colour purple and the name “Spirit Day” comes from the purple stripe on the LGBTQ+ flag which represents “spirit”.
Every third Thursday in October millions of people worldwide get involved to show solidarity and raise awareness. Promoted by the organisation GLAAD, observers wear the colour purple as a visible sign of support for LGBTQ+ youth as well as to honour LGBTQ+ victims of suicide.
Here at Manning Gottlieb OMD we are showing our support of #SpiritDay by going purple. If you would like to take the pledge, please visit https://www.glaad.org/spiritday.