Netflix, Jack Daniel’s, Pernod Ricard, NFL, Swarovski, Volvo and Pizza Hut are some of the brands shortlisted for The Drum Digital Advertising Awards 2020.
Chaired by ITV director of advertising data and analytics, Lara Izlan, the judging panel consisted of experts from MediaCom, Vodafone, IAB, Digitas, LinkedIn, Zenith, TripAdvisor, The Digital Voice, GroupM and Guardian News and Media.
Check out the full list of finalists below:
Media Agency of the Year
- M&C Saatchi Performance
- Mobupps International Ltd. for Tchibo
- Precis Digital
Best Digital Advertising Team
- Crunch Simply Digital
- Omnicom Media Group
- Propellernet
Best Ad Ops Team
- Minute Media Ad Operations
- News UK
- SpotX
Best Brand or Publisher In-House Programmatic Team
- Trainline
- William Hill
Rising Star
- Francesca Coia – Republic of Media
- Hannah Marshall – Cadreon UK
- Mercedes Alonso Sena – SpotX
- Steph Crampton – MiQ
- Wicky Siwon – JustPremium
Finance and Professional Services
- Croud for Paysafe Group (Skrill)
- Fluid Ideas for Inspired Villages
- Precis Digital for Bluestep Bank
Not for Profit
- upriseUP for Crisis
- Croud for Frontier Developments
Music and Entertainment
- the7stars for Atlantic Records
- Precis Digital for MUBI
- RAPP UK for Virgin Media
Leisure and Travel
- Infinity for Blue Bay Travel
- iProspect Ireland for Aer Lingus
- Scibids for Meliá Hotels International
- the7stars, The Trade Desk for Great Western Railway
Retail or Ecommerce
- Captify for Ancestry, the7stars Executive
- Gravytrain for Bulldog Skincare
- Precis Digital for LensWay Group
- Primark for Netflix and Stranger Things
- Propellernet for Pour Moi
- the7stars for Gousto
FMCG
- Captify, Spark Foundry for Jack Daniel’s Tennessee Honey (a Brown Forman brand)
- Pernod Ricard UK for Tamara Knights, Jameson, Pernod Ricard. Sille Opstrup, Pernod Ricard
B2B
- Captify
- iProspect Ireland for Workplace from Facebook
- Kingpin Communications for BAE Systems
- The Think Tank for Asendia
Public Sector
- Natives for LSBU
- Republic of Media for The Scottish Government
Sport
- Threepipe for The England & Wales Cricket Board
- Wavemaker CS for NFL Game Pass
- Wavemaker Worldwide for Formula 1
Automotive
- DriveTribe for Formula E
- Mobsta, Mobsta, Mindshare Media UK for Volvo
- Precis Digital for M by Volvo
- Wavemaker Worldwide for Formula 1
- Xaxis UK ltd, Mindshare for Ford
Health
- Posterscope/ MKTG for GSK
Mobile
- AdMaxim for Pizza Hut Restaurants
- JustPremium, Havas Media for Swarovski
- Mobsta, Mobsta, Mindshare Media UK for Volvo
- Verizon Media, Wavemaker for Vodafone
- Vizeum UK for Very.co.uk
- Yodel Mobile for Gymshark
- Yodel Mobile, UKTV Play for UKTV Play
Omni-Channel
- Cadreon UK, UM London for Johnson & Johnson
- Dept Agency for JBL
- iProspect Ireland for Aer Lingus
- Kinase for Sharps Bedrooms
- Kingpin Communications for BAE Systems
- M&C Saatchi Performance for EDF
- Precis Digital for Gina Tricot
Video
- Anchovy. Studios for Dr. Juice
- Captify for NOW TV, MediaCom UK & Captify
- CNN International Commercial for DHL
- Dazed Studio for DIOR MAKE UP
- DriveTribe for Ford UK
- Greenlight Digital for Gap
- OMD EMEA for Sony Pictures Entertainment
- Outbrain for Elvie
- Republic of Media for The Scottish Government
Paid Search
- Adobe for Crucial
- Manning Gottlieb OMD for Virgin Media
- MediaCom UK for Direct Line Group
- Natives for University of Kent
- Precis Digital for LensWay Group
- Propellernet for SportsShoes
Branding
- Cadreon UK
- Infectious Media for John Lewis & Partners
- JustPremium for North Sails Collection and Artefact
- Nelsons for Rescue Remedy UK
- the7stars for Current Account Switch Service
- the7stars for Gousto
Paid Social
- Ebow the digital agency for Health Service Executive (HSE), Ireland
- Manning Gottlieb OMD for Virgin Media
- MediaCom UK for Tesco
- Pernod Ricard UK for Tamara Knights, Jameson, Pernod Ricard. Sille Opstrup, Pernod Ricard.
- Precis Digital for Gina Tricot
- Precis Digital for MUBI
- the7stars for Current Account Switch Service
- Wavemaker Worldwide for Formula 1
High Impact
- Good-Loop, RocketMill Ltd. for Kimberly-Clark
- iProspect Ireland for Aer Lingus
- Kingpin Communications for BAE Systems
- Nuuk Digital for ROLI
- Propellernet for Pour Moi
- RAPP UK for Virgin Media
- the7stars for Atlantic Records
- Wavemaker Worldwide for Formula 1
Best Overall Technology for Programmatic Trading
- Captify
- Marfeel
- OMG for Omnicom Media Group
- Omnicom Media Group
- Rubicon Project
- Scibids for Currently used by multiple clients
Most Effective Use of Creativity
- Captify for LEGO & Initiative
- Fluid Ideas for National Forest Adventure Farm
- Fluid Ideas for National Forest Adventure Farm
- JustPremium, GroupM for Group M for Unilever’s Zendium, powered by JustPremium
- JustPremium, Havas Media for Swarovski
Most Effective Use of Performance
- Awin for The Very Group
- iProspect Ireland for Aer Lingus
- iProspect Ireland for AIG Ireland
- Manning Gottlieb OMD for Clinique
- Numberly for Adore Me
- OMD UK for Barclays UK
- Omnicom Media Group
- Precis Digital for LensWay Group
Most Effective Programmatic Media Partnership
- Accenture Interactive, TUI UK & Ireland for TUI
- AdsWizz for AdsWizz & OMGP UK Programmatic Audio Team
- Croud & Captify
- Omnicom Media Group for OMG / Google
- PGOne, The Trade Desk for Oral B
Most Effective Use of Data
- Captify for Ancestry, the7stars
- Infectious Media for John Lewis & Partners
- ITV plc
- MiQ for N Brown
- Permutive for Financial Times
- RAPP UK for Ralph Lauren
- upriseUP for CharityComms
- Wavemaker CS for NFL Game Pass
Most Effective Use of Data for Creativity
- A Million Ads, Leo Burnett, OMD for McDonald’s
- iProspect Ireland for Aer Lingus
- Captify, Spark Foundry for Jack Daniel’s Tennessee Honey (a Brown Forman brand)
- Croud for Paysafe Group (Skrill)
- MiQ for Western Union
- Natives for Study in Sweden
Best Attribution Solution
- AppsFlyer
- Infinity
- LOCALiQ
- Mobsta
- Precis Digital
- RAPP UK for Virgin Media
Best Buy Side Innovation
- Nano Interactive, Carat for Mondelez Philadelphia
- Omnicom Media Group
- Omnicom Media Group for OMG / Google
- Vizeum UK for Very.co.uk
- Xaxis UK ltd, Mindshare for Ford
Best Publisher Innovation
- Permutive for Financial Times
- The Ozone Project
- Sell Side Innovation
- Permutive for Financial Times
- Xandr partners and OMG
- Yieldbird Sp. z o.o for Wyborcza.pl
Effective Digital Media Buy
- Infectious Media for John Lewis & Partners
- Omnicom Media Group
- the7stars for Papa John’s
- Xaxis UK ltd, Mindshare for Ford
Best Cross Device Anti-Fraud Solution
- Integral Ad Science
- Ubiquitous forCHEQ
This article was originally published by The Drum.