MG OMD today launches Friends of MG Academy, a bespoke media foundation course, covering core media disciplines and making this training available to the UK advertising industry. The on-demand portal will give users access to 13 modules covering the fundamentals of media designed to educate, inspire and inform.
Friends of MG Academy is available to anyone that needs this right now, all levels and has been shared in response to the record redundancy rate the UK is currently experiencing. The Academy hopes to aid those looking to get back into advertising (applicable to client, media owner or media agency) with the ability to refresh their media knowledge and build their confidence.
MG Academy, our media foundation course for clients and media owner partners, launched in 2020 and has already been utilised by over 300 clients of MG OMD and over 200 of the industry’s Media Owners who completed the course over four one-week period in 2020.
Claire Marker, Managing Partner, Head of Client Service said: “2020 was a hard year for us all but for some, it was their worst year ever. We all know someone who is struggling to get back into the ad industry – be it agency, client or media owner side. We felt we had the tools to play a small part in helping Friends of MG up-skill, re-skill and build confidence to get back into work. We’re really proud to be offering this foundation course to anyone who needs it in the hope we can make someone’s 2021 a little brighter.”
Natalie Bell, CEO, MG OMD added: “We are still in the midst of a tumultuous time and now, more than ever, we have the opportunity for acts of kindness. We hope the Academy is the difference that matters to those who most need it.”
To register for Friends of MG Academy please click here.
*Statistics sourced from Office for National Statistics – Employment in the UK: December 2020. https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/bulletins/employmentintheuk/december2020