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MG Podcast – Episode Seven: Content creation and social media during lockdown

MG Podcast – Episode Seven: Content creation and social media during lockdown
This week’s podcast features our social and content leads, Pam Coppock Head of Create Social and Michael Crockett Head of Social Studio. We explore the role social channels have played in lockdown, adapting to new methods of content production and explore the new opportunities posed with new media behaviours.

Audience selection and clarity in targeting

In this new reality, static segmentations are often no longer appropriate, and advertisers should consider a more dynamic persona-based approach that accounts for the shifting nature of audiences.

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