Hello and welcome to this week’s edition of MG OMD FWD.

Donald Trump’s war on TikTok continues to dominate this week’s tech news with articles from The Guardian and The NY Times below offering a POV from both sides of the pond.

Meanwhile YouTube reveal that we’ve all been baking sourdough during lockdown. Who knew!

  • Donald Trump’s ongoing beef with TikTok continues to rumble on, despite little evidence to back up his claims. The Guardian covers the latest developments.
  • Facebook moves to ready itself for the 2020 US elections by adding labels to voting-relating content.
  • Instagram and Messenger chats look set to merge imminently.
  • Epic Games, maker of Fortnite, look set to sue Google and Apple after the technology giants removed the game from their app stores due to policy violations.
  • The IAB announces that over 500 vendors and 70 CPMs have signed up to version 2 of their Transparency & Consent Framework which came into effect on 15 August.
  • Camden Town Brewery launch a new “drinkable” TV ad featuring a QR code that offers viewers a free pint. A marketing gimmick perhaps but tasty nonetheless!
  • Snapchat launches AR lenses designed to be used in rival app TikTok.
  • Google can now read food labels for the blind.
  • Wired take a look at Facebook’s push to provide internet access to developing countries across the southern hemisphere.
  • The NY Times explore how Donald Trump’s latest moves could lead to a more fractured internet.

M&C Saatchi and MG OMD to help govt launch major campaign for census

The Office for National Statistics has picked M&C Saatchi and Manning Gottlieb OMD to work on a creative and media brief as it plans to deliver the first predominantly online census in England and Wales.

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