Cannes Lions Live Top Picks

Even though Cannes 2020 was cancelled, they still gave us a whole host of digital content to keep us feeling creative in lockdown. Below are some of our Strategy and Effectiveness Director, Matt Philip’s top picks to watch.

  1. Effectiveness experts Peter Field and James Hurman have found a new metric that helps explain campaign performance: creative consistency
    1. Listen about it here or read their new white paper on creative effectiveness here
  2. David Tiltman from WARC explores how lockdown has forced consumers, brands, retailers and platforms to adapt to ecommerce at breakneck speed
    1. Listen to his three key insights and their implications here
  3. System1 find that life-enriching advertising is working even better during this time of crisis and creative based on self-awareness, generosity, human connection, spontaneity and humour can also break through
    1. Check out their weekly Covid update here or watch here
  4. Diageo’s top marketers share seven lessons that helped make their business, brand and broader culture more gender equal through their communications – and how talk is easy but it’s much harder to make real change
    1. See how they systematically overcame those challenges and what they learnt here
  5. Monique Nelson, CEO and Chair of UWG, the longest-standing multicultural marketing agency in the US, shares decades of experience and insights into how to create more inclusive and transparent campaigns that represent the world we live in
    1. Listen to Monique and her team here


Sport England has partnered with Channel 4’s Sunday Brunch

The Charity partnership with Channel 4 and MG OMD, reveal the We Are Undefeatable campaign is partnering with Sunday Brunch for the series’ first ever branded in-show segment.

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