Even though Cannes 2020 was cancelled, they still gave us a whole host of digital content to keep us feeling creative in lockdown. Below are some of our Strategy and Effectiveness Director, Matt Philip’s top picks to watch.
- Effectiveness experts Peter Field and James Hurman have found a new metric that helps explain campaign performance: creative consistency
- David Tiltman from WARC explores how lockdown has forced consumers, brands, retailers and platforms to adapt to ecommerce at breakneck speed
- Listen to his three key insights and their implications here
- System1 find that life-enriching advertising is working even better during this time of crisis and creative based on self-awareness, generosity, human connection, spontaneity and humour can also break through
- Diageo’s top marketers share seven lessons that helped make their business, brand and broader culture more gender equal through their communications – and how talk is easy but it’s much harder to make real change
- See how they systematically overcame those challenges and what they learnt here
- Monique Nelson, CEO and Chair of UWG, the longest-standing multicultural marketing agency in the US, shares decades of experience and insights into how to create more inclusive and transparent campaigns that represent the world we live in
- Listen to Monique and her team here