We needed to grow the Clinique brand by recruiting new customers.
By using a multi-discipline approach, we highlighted that “a brand that gets me” is the key driver of purchase intent.
The campaign delivered clear learnings on scalable customer acquisition strategies, showing the effectiveness that can be garnered through a test and learn approach.
It attracted 8,600 new customers to the brand in less than six weeks and the rigorous strategic framework led to numerous insights which are informing markets globally.
We proved that Clinique was relevant for multiple audiences, not just those warm to the brand and existing customers.