Re-Inventing womenswear at John Lewis & Partners through innovation and service
2018 was a pivotal year for Women’s Fashion at John Lewis & Partners as we set an ambitious target for growth – become a £0.5bn fashion brand by 2021.
To begin this journey, we took a holistic view of our womenswear offer and end-to-end customer service proposition and made a conscious decision to improve it. After delving into customer insight and looking at the changing market, we realised that we needed to be brave and boldly enact change.
Our objectives were to:
- Reinvent our proposition to chime with the changing demands of our
audience – re-imagine the role of the “John Lewis label”.
- Establish our position as a thought leader and credible fashion player
- Rapidly grow sales and market share.