The fifth annual Digital Cinema Media Awards, held in partnership with Campaign, took place last night (18 September) at The Ham Yard Hotel. Leading figures from the media and advertising worlds came together to celebrate and reward the most impactful cinema advertising work created by our industry over the last year.
The Best use of innovation in cinema award went to John Lewis & Partners for its 2018 rebrand which saw its 150” Queen inspired creative follow every showing of the Bohemian Rhapsody trailer in a media first that disrupted the traditional daily programming of trailers. The judges said the campaign was “down to the tenacity of the teams involved” and that is was “brilliant from start to finish with equally brilliant results”.
Below is a full list of winners from last night’s ceremony. Click here to read more about the winners, where you can also download the 2019 Digital Cinema Media Awards brochure with insight from the judges and the nominees in each category.
BEST USE OF CINEMA (SMALL)
Winner – Grey Goose, OMD UK, Grey Goose x Everyman
Highly Commended – Counter Terrorism Policing, Wavemaker, ACT: Communities Defeat Terrorism
BEST USE OF CINEMA (LARGE)
Winner – Lidl, Starcom, Lidl Movie Moments
Highly Commended – The Co-operative Group, Carat UK, One Co-op – “It’s What We Do”
BEST BESPOKE FOR CINEMA CAMPAIGN
Winner – Counter Terrorism Policing, Wavemaker, ACT: Communities Defeat Terrorism
Highly Commended – Lidl, Starcom, Lidl Movie Moments
BEST CINEMA LAUNCH CAMPAIGN
Winner – The Co-operative Group, Carat UK, One Co-op – “It’s What We Do”
BEST USE OF INNOVATION IN CINEMA
Winner – John Lewis & Partners, Manning Gottlieb OMD, Innovation in Cinema – John Lewis & Partners
Highly Commended – Halifax (Lloyds Banking Group), MediaCom, Halifax Makes it Happen: Leading the future of cinema advertising with the UK’s first ever ScreenX campaign
BEST ‘MARKETING FOR GOOD’ CINEMA CAMPAIGN
Winner – British Gas, MediaCom, British Gas & Carers UK – Two sides of the story
GRAND PRIX
Winner – Lidl, Starcom, Lidl Movie Moments
This article was originally published by Digital Cinema Media.