Public Health England and the NHS have kicked off the new year with a campaign to encourage people to live a healthier lifestyle, be it in losing weight, improving mental wellbeing or quitting smoking.
The campaign, created by M&C Saatchi, falls under the Better Health banner that was launched in July 2020, initially targeting obesity during the Covid-19 crisis.
It is aimed at all adults, but the main focus is on 40- to 60-year-olds and other groups who are most affected by the virus, such as those from black, Asian and minority-ethnic communities and those with long-term health conditions.
The work launches on TV, radio and social media today (Monday) and is set to Blondie’s One Way or Another. It begins with people starting their day with exercise, meditation or healthy foods, and directs the viewer to the Better Health website.