The winners of the Media Week Awards 2022 have been announced at a black tie dinner (20 October) for 800 guests at Grosvenor House.
The awards celebrated the best media campaigns, agencies and teams over the past 12 months with OMD UK taking media agency of the year, Ozone winning sales team of the year, Natalie Bell, CEO of Manning Gottlieb OMD, named media leader of the year (agency) and Karen Stacey, chief executive of Digital Cinema Media, claiming the media leader of the year (media owner) prize.
Ozone, the joint digital ad sales house for news and magazine brands, was a big winner as it also picked up media brand of the year.
ITV was the most awarded media owner, picking up five gold awards, with MG OMD the most awarded agency, with six golds.
“Ring my bell and Saturday Night Takeaway”, by ITV and MG OMD for Ring, was the most successful individual campaign with half a dozen gongs, including the Grand Prix.
The multi-award-winning entry for the Amazon-owned video doorbell brand said: “With pressure on budgets and a need go beyond conventional media tactics, ITV and MG OMD created ‘Ring my bell’: a content-fuelled product placement that got the nation on their feet and dashing to the door – to deliver a tenfold return on Ring’s investment.”
MG OMD also won an additional prize – best agency partner, brought to you by Reach Solutions, which is judged by the media owners on the Media Week Awards jury.
Campaign would like to thank the panel of more than 90 industry professionals who judged the awards, as well as the sponsors – Mail Metro Media, Clear Channel, Reach Solutions, Hearst, Sage & Archer, Radiocentre, IAB, Digital Cinema Media, Komi – and all of the entrants.
The judging panel was chaired by Rachel Forde, chief executive of UM, UK and Ireland, and Trevor Johnson, head of global business marketing, EUI, at TikTok.
You can check out the full list, here.