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MG OMD FWD 11TH MARCH 2020

Welcome to FWD.

The week’s stories include Facebook’s ban on ads for face masks, social networks working with governments to counter Covid-19 misinformation while audiences seem to be indulging disaster viewing with record downloads of the film Contagion.

Snapchat adds Ground Transformation, lenses for floors
Twitter flags Trump RT as manipulated media
Spotify looking to bring voice recognition to the app
Grindr has been sold to private equity after the US raised security concern

Instagram influencers are creating their own ‘ad breaks’
How Gen Z brand Adika uses TikTok influencers
How marketers are working with influencers in 2020
11 ways with Snapchat geo-filters

Wash Your Lyrics helps you find an alternative to Happy Birthday to accompany hand-washing
Drone docking stations could be the phone boxes of the future
Spitting Image returns to screens, will it be enough to make BritBox a compelling SVOD proposition?
How to fake a deepfake detector

Three measurement approaches for 2020
Is the environmental impact of streaming the next big sustainability focus?
How Buzzfeed transitioned from an advertising-funded to affiliate revenue model [podcast]
A Hollywood view on the streaming wars

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John Lewis & Partners launches first-ever spring TV product campaign

John Lewis & Partners has launched its first product-focused TV campaign outside the key Christmas and clearance periods, including its beauty range for the first time.