By Mark Linnett, Client Account Director, Digital
Hello and welcome to this week’s edition of MG OMD FWD.
- Live-audio app Clubhouse is launching on Android, more than a year after its initial launch
- Facebook has updated its iOS 14.5 tracking prompt to encourage users to opt in
- In their constant fight against misinformation, Facebook are testing a new pop up feature that asks users if they’re sure they want to share an article that they haven’t opened
- Twitter scraps its cropped image format in favour of full-sized images
- That’s some great tweetin’. Twitter now lets you tip users with the introduction of Tip Jar
- LinkedIn have a new infographic to help boost the effectiveness of B2B marketing campaigns
- Hey guys, have you ever wondered what’s the most popular YouTube vlog intro? A recent YouTube study reveals the most popular greetings and how they differ across each sector
- Ad spend in CTV increased by 22% last year, an IAB study finds
- Snap takes a look at what the return to the classroom will have on consumer purchases. Perhaps a key reason why they’re exploring AR e-commerce opportunities
- Ritz celebrates foster families with Instagram Stories sticker pack
- Havaianas partners with Fortnite to create a flip-flop shaped in-game island
- Mastercard have enlisted the help of Ashley Banjo to host a dance challenge on TikTok, giving participants the chance of appearing in tonight’s live TV idents of the Brit Awards
- Here are some of the latest trends in consumer-packaged goods
- Programmatic businesses are targeting CTV next. Here are some of the challenges they face