By Ioannis Pelekis, Biddable Account Director
Hello and welcome to this week’s edition of MG OMD FWD.
- Twitter to set up its African presence in Ghana
- TikTok partners with LiveRamp for audience integration
- Snapchat strengthens its eCommerce capabilities
- Is Clubhouse up for sale?
- How the pandemic has increased Twitch viewership
- Read about which mindsets and emotions are driving the digital video streaming boom
- Smartly, a Facebook Marketing Platform, explains how stories have transformed social media and advertising
- Is Reddit developing a Clubhouse-like voice chat feature?
- TikTok’s ‘Wellness Hub’ is here and encourages positive behaviors
- TikTok introduces interactive and responsive music creative effects
- Are you a Fortnite user? You can now livestream gameplay to Houseparty app
- Google’s CMO shares the lessons the pandemic has taught her, and other Google execs around the world share theirs
- CMOs considerations on putting privacy first