Welcome to FWD! This week, we’ve been enjoying this delightful portrait of working from home from Apple.
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- Instagram now allows all users to pin preferred comments and rolls out Shops tab trial for some users
- LinkedIn now allows you to upload an audio pronunciation of your name to quash intro awkwardness
- TikTok rolls out self-serve ads platform to all businesses
- Twitter is working on a subscription platform
- Amazon is working on a payment-enabled shopping cart
- Google has added new predictive metrics to Audience Builder
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- Benedict Evans updates his trends deck to include post-Covid trends, a nice complement to OMG’s own look at the near future for media and communications
- Leave the stereotypes at home and get to know the Gamer Mums
- How foodies use TikTok (during lockdown)
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- Beats by Dre launch contest to create the world’s first TikTok powered UGC music video
- Southampton FC tell the story of their history and release new kits in a retro arcade game
- Google adds Swirl and 360 effects to display and video ads
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- Pinterest engineer explains the new algorithm in detail that will diversify feed content
- TikTok’s latest Transparency Report details community policies and takedowns
- The crowd work behind the Google search results