• From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, here are the 7 stand-out marketing moments from the Super-Bowl
  • TikTok becomes official Team GB partner in run-up to Paris Olympics. Through the partnership, athletes will be able to share their personal journeys directly via the video-sharing platform, enabling them to not only grow their own followings but also encourage support for both teams in the run up to the summer of sport.
  • Pinterest added more users again in Q4, while also unveiling a new ad partnership with Google, which will help to boost its monetization potential.
  • “lol hey guys” – President Joe Biden’s campaign has joined TikTok, despite the app being banned on most US government devices over security concerns.
  • The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans.
  • Brand It Like Beckham: What Makes The Family So Enduringly Attractive To Brands?
  • Reddit has published a new guide that looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to better inform their buying choices.
  • Meta shares Notes on the development of its AI-Based Ad Targeting Systems
  • Mobile gaming is a global phenomenon and is only set to get bigger, as experts predicting mobile gaming will be worth $775.6 billion by 2032. So why aren’t more brands making their presence felt?
  • Amid a confusing variety of metrics to measure video, “encounters” help us understand a customer’s holistic media experience that is based on receptivity.


Hello and welcome to this week's edition of MG OMD FWD for all things digital.

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