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MG OMD FWD 15TH DECEMBER

By Fred Barnes, Head of Paid Social 

Welcome to this week’s FWD which sees big tech receiving a bumper haul of Christmas gifts from lawmakers and regulators around the globe.

  • The EU is set to announce new rules that overhaul the way large tech firms are able to operate in Europe, the BBC reports
  • Meanwhile across the pond 48 US states and districts have filed joint lawsuits aimed at tackling what they see as “Facebook’s Monopoly”
  • Also stateside, the FTC have ordered big tech firms to explain how they collect and use data, particularly in relation to children and teens, Tech Crunch reports
  • Here in the UK, Ofcom, the media watchdog, has been confirmed as the regulator of a series of proposed laws that will give it powers aimed at protecting children and other users from harmful content on online services including social media
  • Elsewhere in the news – Reddit has announced the purchase of TikTok rival Dubsmash
  • Research by GSK suggests Covid-19 has rapidly accelerated the move towards digital healthcare, Wired take a look
  • Facebook has revealed the topics and trends they expect to emerge in 2021. Their annual trends report can be found here
  • “How to cook eel?” was the 6th most searched ‘how to’ question in the UK during 2020 according to the Google Trends roundup
  • Facebook have made their Collab music app available to all. The app allows users to combine three separate videos to create one track/video which can then be shared via social channels
  • TikTok are making the jump from small to big-screen, announcing a tie up with Samsung TVs
  • Instagram have added shopping tags to Reels, another step to get the platform e-commerce ready as we move into 2021
  • The Guardian take a closer look at the anti-trust lawsuits being filed against Facebook in the US, reporting how some experts feel the move by regulators is long overdue
  • Meanwhile others argue that breaking up Facebook’s ‘family of apps’ may not solve the issues at hand, as reported by the Canadian Globe & Mail

Manning Gottlieb OMD promotes Natalie Bell to CEO

Omnicom media agency Manning Gottlieb OMD has promoted managing director Natalie Bell to chief executive.

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