MG OMD FWD 23RD JUNE

Hello and welcome to another weekly dose of FWD, working from home edition 15.

To kick things off let’s take a look at how the big tech companies are celebrating Pride 2020. With Facebook and Instagram leading the way. And why not celebrate Pride in lockdown with your own virtual parade. Brought to you by Global Pride and Animal Crossing

Google creates a new source of traffic with Google Keen
Epic Games, the creators of Fortnite and acquirers of the Houseparty app, continues to benefit from lockdown with new funding round
Apple announced dozens of new features for their key products as part of their WWDC 2020 update on Monday. You can watch the full keynote here. In a rush? Here’s the Verge’s 18 key takeaways from the event
The Premier League is back! With all games available on Sky, Pick TV, BT Sport, BBC, Amazon and now Twitch?

New report looks at how COVID-19 consumption behaviours will influence Gen Z activity
Social media users are ‘showing off less’ during the pandemic
TikTok open the lid on their algorithm and how it works ‘for you’
Marketers spend 42% of app install ad budgets on video

Coca-Cola livestreams studio sessions to raise money in fight against COVID-19
Got more to say than 280 characters? Good news as Twitter rolls out audio tweets on iOS
Spotify trials interactive podcast ads so you never have to remember a promo code again
Do the #WhopperDance. Burger King gives TikTok users the chance to dance for their order with their latest promotion

Facebook reveal several ways in which it will support the black community going forward
3 ways retail executives are preparing for the future of in-store tech
Shopping apps boost engagement during pandemic. Read the study here

Audience selection and clarity in targeting