By Tim Pritchard, Executive Director, Joint Head of CREATE
Hello and welcome to this week’s edition of MG OMD FWD.
- Facebook announces new features including sponsored chat themes and payment QR codes
- Google announces collaboration with UK regulators on it’s Privacy Sandbox initiative
- Twitter rolls out a subscribe button for newsletter profiles
- New monetisation options for Instagram creators, here’s your cheat sheet to unpack them
- Pinterest announces new pronouns options for Pride Month
- Instagram sheds light on how their algorithm works
- Proving the value of in-game advertising
- What US entertainment mergers and streaming means for European broadcasters
- A Facebook view from Asian markets where there is a reinterpretation of brand loyalty
- TikTok is going all out with it’s Euro 2020 sponsorship including, live streaming Ed Sheeran from the home of his local club Ipswich Town, backing an #EqualGame and inviting users to choose a #StartingXI and fill your boots with #FootballFacts
- Gaming retailers unveil some of the highlights to be unveiled at E3
- Airbnb for allotments? The app connecting would be veg growers and unused gardens
- Roblox is doing the same for video game publishing as YouTube did for video broadcasting
- Described by Bill Gates as a ‘mania’, reflections on the internet from 1994