Welcome to this weeks FWD.
In a week heavily impacted by COVID-19, we take a look at how brands and publishers are proving to be a force for good against the virus.
- It’s the end of an era, as Microsoft co-founder and former CEO, Bill Gates officially steps down from the Microsoft board
- The fight for good goes on. As the UK Government partners with influencers to help combat misinformation on COVID-19. Whereas Instagram bans searches of COVID-19 AR filters on its platform
- Facebook trial their new social VR app, Facebook Horizon, in a closed alpha test
- Amazon Music launch a new analytics platform for their artists called ‘Amazon Music for Artists’
- Tech giants, Google and Microsoft, offer free tools to help support remote working
- Instagram to roll out IGTV advertising in challenge to YouTube
- The British Red Cross have published a number of TikToks to help raise awareness of COVID-19 and more importantly, how to avoid it
- Netflix and Chat? The Netflix Party Chrome extension allows users to chat and enjoy your favourite show simultaneously and remotely
- Pizza Hut and Ikea collaborate on flatpack products and a special pizza – featuring their infamous meatballs
- Puma ads fuse retro and innovation using AR and gaming
- Smell-O-vision is now a thing! Here’s what Intel are working on using the power of Neuromorphic chips
- What happens after going viral on TikTok?
- Why outbreaks like coronavirus spread exponentially, and how to “flatten the curve”