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MG OMD FWD 18TH MARCH 2020

Welcome to this weeks FWD.

In a week heavily impacted  by COVID-19, we take a look at how brands and publishers are proving to be a force for good against the virus.

McVitie’s embraces irony of sponsoring elite athletes in Team GB activity

McVitie’s is going for gold with a £10m campaign promoting the biscuit brand’s partnership with Team GB ahead of the 2020 Olympic Games in Tokyo.

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