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MG OMD FWD 1ST JUNE

  • Highlights from Google Marketing Live include new generative AI features in Search and Performance Max campaigns, innovations for retailers, enhanced YouTube campaigns, and new features in DV360
  • TikTok has confirmed tests are live for a new in-app AI chatbot named Tako for search and discovery
  • Twitter is expanding its crowdsourced fact checks through Community Notes to help tackle fake images
  • Bluesky, the decentralised Twitter alternative, reaches 100,000 users including big Twitter personalities such as AOC
  • Snap shares the latest facts about its UK userbase as it reaches over 21 million monthly active users in the UK
  • Meta has published insights into the impact of its video ad formats, showing Meta ads generated +30% higher ROAS compared to TV

MG OMD FWD 26th May

Hello and welcome to this week's edition of MG OMD FWD for all things digital.

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