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MG OMD FWD 21 DECEMBER

  • Google Reveals Next Step Toward Removal of Tracking Cookies 
  • Adobe just abandoned its $20 billion deal to buy Figma, and now we know why 
  • The latest IP bet has been taken by Amazon…on Warhammer, with plans to start (another) “universe”. This one backed by Henry Cavill 
  • Instagram launches customisable ‘Add Yours’ templates allowing users to create their own ‘memeable’ Stories for others to participate in 
  • Paddy Power backs an ad created by their Social team with a full media plan – will this be the start of seeing more social content appearing on TV more often?  
  • It was the year of Barbenheimer, Twitter rebranding as X, industrial action, extreme heat warnings, the occasional political meltdown and, in among all that lot, some memorable work. Here’s Campaign’s year in review 
  • Disney celebrates its 100th anniversary, but its dominance as a generation-spanning cultural force no longer seems certain 

MG OMD FWD 14 DECEMBER

Hello and welcome to this week's edition of MG OMD FWD for all things digital.

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