MG OMD FWD – 27th August 2019

Hello and welcome to this week’s edition of FWD.

A well-executed hoax on Instagram fooled a number of celebrities and showed the ease of spreading misinformation.  A school in Sweden received the country’s first GDPR fine for using facial recognition software to monitor students, whilst there are similar concerns closer to home in London’s King’s Cross.

  • YouTube is set to remove ads targeted to kids’ content and get rid of the private message feature, whilst competitors seek a commercial advantage
  • More privacy controls from the duopoly, as Facebook tells users which apps are using their data and Google introduces new fingerprint technology, whilst the IAB launches ad tech standard 2.0
  • Instagram is developing a new instant messaging app, allowing greater location sharing and access to creative tools
  • What brands can learn from innovation in the world of voice assistants
  • The Guardian has become a digital-first brand, with just 8% of its revenue comes from Print advertising
  • Here’s a visualisation of the latest trends in social media
  • Buzzfeed’s new mood board means users can select content based on their mood
  • A football brand partners with Tik Tok for an in-app challenge
  • The first interactive Instagram music video is released for Mark Ronson’s new album
  • The BBC is releasing an alternative to Alexa which better deciphers regional accents

MG OMD FWD – 20th August 2019

MG OMD FWD brings together the latest digital and tech headlines, insights, cool stuff and deep reads into one place so you always stay ahead of the curve.

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