- Google integrates Gemini into Performance Max to improve image editing and asset generation only days before putting the breaks on over its inability to generate images of historically accurate people
- Google is providing better visibility and control over Google Search Partners alongside exclusions for Performance Max campaigns
- Meta announces a new taskforce dedicated to fighting EU election disinformation and deepfakes
- Pinterest launches its first streaming show with a shoppable experience where users can scan on-screen QR codes to access Pinterest boards with shoppable pins
- Reddit partners with Google in a new data sharing deal, giving Google exclusive access to Reddit’s data API for use in search and generative AI projects
- Reddit shares performance and usage data as it files for IPO, but will Reddit prove to be the next “meme stock” itself?
- TikTok’s latest performance report highlights key strategies for success with app marketing
- Generating one image using AI can use almost as much energy as charging your smartphone
- McDonald’s partners with Spotify to use streaming behaviours to improve campaign targeting
- Smokey Bear celebrates his 80th birthday day with a new nostalgic PSA that pays homage to his legacy in wildfire prevention
- Warner Bros. partners with Snapchat AR to allow users to ride a sandworm for Dune: Part Two
- Why Snapchat is repositioning itself as an alternative to social media
- Break out of optimisation and “business as usual” with these techniques to boost innovation and development
- How walled gardens and content fortresses are giving way to new “sky bridge” platform partnerships in the world of retail media