- Meta has launched Meta Quest+, a subscription service for virtual reality experiences, in a bid to make VR profitable whilst keeping users engaged for longer
- LinkedIn has launched a new AI post generation app to help compost posts
- TikTok adds Interactive Add-Ons for In-Feed Ads to make them more eye-catching with enhancements such as popups, stickers and other visual elements
- YouTube is piloting a new A/B thumbnail testing tool called Test & Compare to help you pick the best thumbnail with performance data
- Google adds Store Sales reporting and bidding to Performance Max to help drive offline sales
- Britons are forecasted to spend more on SVoD services than TV subscriptions by 2025, reflecting a shift from linear TV to streaming
- YouTube’s 2023 Creative Trends report is available, identifying widespread online personalisation, mainstream casual creativity, content experiences built for viewers and AI-enabled creative
- Unilever and TikTok announced a global partnership to collaborate with creators on cleaning content, tips and reviews visible from a #CleanTok hub
- Paul McCartney unveils how AI was deployed to add John Lennon’s voice to a new Beatles song coming later this year
- JCDecaux’s public-access defibrillators at outdoor screens, in partnership with the Community Heartbeat Trust, have been used over 500 times
- GARM and Ad Net Zero have created a guide for advertisers to consider actions available now to reduce the direct carbon emissions of their activity