• Meta has launched Meta Quest+, a subscription service for virtual reality experiences, in a bid to make VR profitable whilst keeping users engaged for longer
  • LinkedIn has launched a new AI post generation app to help compost posts
  • TikTok adds Interactive Add-Ons for In-Feed Ads to make them more eye-catching with enhancements such as popups, stickers and other visual elements
  • YouTube is piloting a new A/B thumbnail testing tool called Test & Compare to help you pick the best thumbnail with performance data
  • Google adds Store Sales reporting and bidding to Performance Max to help drive offline sales
  • Britons are forecasted to spend more on SVoD services than TV subscriptions by 2025, reflecting a shift from linear TV to streaming
  • YouTube’s 2023 Creative Trends report is available, identifying widespread online personalisation, mainstream casual creativity, content experiences built for viewers and AI-enabled creative
  • Unilever and TikTok announced a global partnership to collaborate with creators on cleaning content, tips and reviews visible from a #CleanTok hub
  • Paul McCartney unveils how AI was deployed to add John Lennon’s voice to a new Beatles song coming later this year
  • JCDecaux’s public-access defibrillators at outdoor screens, in partnership with the Community Heartbeat Trust, have been used over 500 times
  •  GARM and Ad Net Zero have created a guide for advertisers to consider actions available now to reduce the direct carbon emissions of their activity


Hello and welcome to this week's edition of MG OMD FWD for all things digital.

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