MG OMD FWD 29th September

  • Facebook publishes its content distribution guidelines in an effort to improve transparency around how it promotes/demotes problematic content in the newsfeed on Facebook & Instagram.
  • Plans for an Instagram experience for kids are put on ice whilst Facebook takes stock of concerns raised in light of the publication of internal files by the Wall Street Journal.
  • A coalition of digital marketing firms calling itself the “Movement for an Open Web” has filed a formal complaint with the EU commission over Google’s plans to replace 3rd party cookies with its own Privacy Sandbox initiative.
  • Facebook releases its latest update into the impact of iOS 14 on advertisers. Their latest estimates suggest that iOS web conversions are being underreported on the Facebook ads platform by around 15%.
  • Reddit celebrates one year of its UK advertising business by detailing the growth of its UK user base and launching a UK brand marketing campaign.
  • Twitter develops a #ExtremeWeather micro-site to visualise the online conversation around climate change and its effect on extreme weather phenomena.
  • Guardian owner GMG ventures invest in NFT technology firm Unlock who are developing technologies to monetize and manage community memberships online.
  • Twitter improves its video playback quality ahead of the expected rollout of full-width video later in the year.
  • Wired take a look at how the Chinese authorities are putting the brakes on big-tech expansion in the country.
  • Clubhouse desperately needs creators to survive, but creators need cash. The Verge takes a closer look.

MG OMD Win IPA Effectiveness Accreditation

MG OMD have been awarded the IPA Effectiveness Accreditation in its inaugural year.

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