- In case you somehow missed it… Elon Musk has finalised the $44bn deal to take control of Twitter, dissolve its board of directors, and delist from the stock exchange
- Jack Dorsey, Twitter’s founder, and former CEO announces the beta launch of his new blockchain-based social media company, Bluesky Social
- Google continues to beef up its Performance Max product, adding Performance Planner, ad scheduling, and performance Explanations
- BeReal surpasses 53m global downloads since launching in 2020
- Reddit continues to invest in its advertising tools, building an Ads API and announcing its first partners
- TikTok publishes a new guide to “shoppertainment”, authentic content-driven commerce designed to entertain or educate without forcing decision making
- Craig David partners with Trainline to create an original track singing the praises of rail travel
- WhatsApp takes over Piccadilly Lights, Twitch, and Roblox to promote its privacy features
- The European Union’s Digital Markets Act, designed to reign in the likes of Apple, Google, and Amazon, comes into force on November 1st
- As we approach the end of 2022, swot up on 32 predictions for social media marketing in 2023
- And if that wasn’t enough, 10 industry leaders predict what marketing will look like in 2032, including everything from brand trust and ethical brand building to personalisation and privacy