MG OMD FWD 2nd November

  • In case you somehow missed it… Elon Musk has finalised the $44bn deal to take control of Twitter, dissolve its board of directors, and delist from the stock exchange
  • Jack Dorsey, Twitter’s founder, and former CEO announces the beta launch of his new blockchain-based social media company, Bluesky Social
  • Google continues to beef up its Performance Max product, adding Performance Planner, ad scheduling, and performance Explanations
  • BeReal surpasses 53m global downloads since launching in 2020
  • Reddit continues to invest in its advertising tools, building an Ads API and announcing its first partners
  • TikTok publishes a new guide to “shoppertainment”, authentic content-driven commerce designed to entertain or educate without forcing decision making

OMD named best Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Fourth Consecutive Edition. Ranked #1 in three regions and eight countries, and with North America’s best digital, data and content capabilities, OMD “confirms its leadership” among global media agency networks.

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