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MG OMD FWD 3RD FEBRUARY

By Tola Osinowo, Ad Ops Business Director

It’s #GamingWeek here at MG OMD and we’ve already seen great sessions from OMG UK’s Phil Rowley and Tom Mellor from FUSE. And if all this talk of gaming has got your trigger fingers itching here are some of the best free to play games this January.

Facebook is exploring a Newsletter tool
Google Chrome is under investigation by the U.K.’s Competition and Markets Authority (CMA)
Twitter acquires new platform Revue
88% of marketers say collecting first-party data is a 2021 priority
Instagram looks to remove the option of sharing grid posts on Stories
Google rolls out “about this result” information in Search to help vet websites

Four insights into the gaming audience advertisers should pay attention to in 2021
Download a free copy of Facebook’s 2021 Gaming Insights
The gaming world introduces consumer first-party data
Is Signal the future, will users leave WhatsApp?

Spotify wants to listen to your feelings
Google is helping to fight the spread of COVID-19
Trends – filtered. The meta trending trends for 2021

Google FLOC vs Cookie based ads
The impact of COVID-19 on eCommerce

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The IAB Podcast: Friends of MG Academy with Claire Marker

The latest IAB UK Podcast guest is Claire Marker, Head of Client Service at MG OMD. In this episode, James and Claire talk about the launch of Friends of MG Academy, a media foundation course created specifically for those in the ad industry who have lost jobs through redundancy and are looking to re-skill and effectively get back in the game.