In a week that has seen harrowing events in the USA and subsequent protests in support of #BlackLivesMatter, we’ve seen brands in the spotlight, observing #blackouttuesday, in particular focus, the tech companies and social media channels who have responded to George Floyd’s death.
- Facebook have launched a new app called Venue aiming to offer a digital companion and virtual fan network for live events, and are also beta-testing a new app, Collab, that allows users to create collaborative music via video format with friends
- Pinterest integrates shopping directly into Lens results
- Instagram announces it can build AR effects that react to music through Spark-AR and Instagram will also start sharing it’s revenue with creators through ads in IGTV
- A new TikTok clone app that pays users to sign up and watch videos, hits the top of the app store
- Google has made Google Meets free in response to the seismic uplift of Zoom
- Pinterest says lockdown is fuelling appetite for discovery and is experiencing record levels of engagement
- Mobile gaming is on the rise during lockdown
- The most trusted YouTube creators
- The limits and restrictions of TikTok in infographic format
- YouTube’s 15th anniversary
- Adidas Turkey creates FIFA 20 tournament as part of e-commerce strategy, with the final potentially being shown on local TV networks
- Škoda shot a car advert from home, using toy cars
- Netflix have launched a new flavour of ice cream to celebrate the release of new series Space Force
- Google Experiments department have created an AR app to help visualise social distancing guidelines
- One man missed his pub so much that he painstakingly recreated it in virtual reality
- How VR will play a role in taking digital concerts a step further
- Examining Facebook Shops and Shopify’s Shop apps and their effect on the power balance in ecommerce
- @NatGeo, the 11th most followed account on Instagram, reveals how they stay one step ahead of Instagram’s ever-changing algorithm