- It’s important to have a strong data structure so consumers can better trust AI-driven personalisation
- Ethics in the AI landscape continue to be fraught with one of the AI pioneers resigning from Google to tackle this topic more openly
- Youtube is adding new ways to buy and build awareness with YT shorts
- The Activision Blizzard deal going into its next stage with Microsoft looking to challenge the decision
- Samsung bans ChatGPT after a data leak blunder highlights security concerns
- Social media demographics to inform your brand strategy in 2023
- Snapchat continues to grow its user base but revenues drop in the tough economic climate
- Unilever’s spin on incentivised ads promotes its sustainability message
- Aldi’s cheeky tweet reignites the caterpillar cake wars to the delight of all who are watching
- Everything you need to know about ChatGPT